35 models selected to participate in Malawi Fashion Week 2013
Malawi Fashion Week (MFW) has selected 35 models who will participate in the MFW scheduled for May 30 to June 3 this year in Lilongwe.
According to a press release dated February 25, a total of 57 models participated in the audition which took place at Crossroads Hotel in Lilongwe on 23rd – 24th February, 2013.
The auditions were hosted by Elegant Resources by ArianaLouise and African Dzuwa who are organizers of MFW 2013.
Out of the total number of models who came for the auditions, only 35 models met the requirements that judges were looking for such as minimum height of 170cm, etiquette, catwalk, confidence, grammar, smile and deportment, among others.
Among the 57 models who took part in the audition, 37 models came from Lilongwe, 18 from Blantyre and 2 models from Zambia. 48 of the models were females while 9 were males.
MFW Public Relations Coordinator, Kimpho Hastings Loka, said the purpose of the audition was to identify models that local and international designers will use during the MFW 2013 event.
Loka expressed satisfaction for the turn up of models who took part in the auditions and the response they got after opening the registration on MFW website three weeks ago, where over 60 local models and 2 Zambian models registered.
“We are excited with the overwhelming response that we got. Having 57 models to audition is so amazing! And having those two Zambian models traveling all the way from Lusaka to audition is something that shows this is a huge event,” said Loka.
Loka said the two days of auditions involved measuring models, taking pictures and meeting with professionals from designers to make up artists.
The selected models will get official invitation to the MFW event, the first of its kind in Malawi, and their names will be posted on the MFW website and Facebook page.
The auditions judging panel included MFW managing team represented by Dawa Loga-Lemberger, Chikumbutso Mtumodzi and Tawana Mkorongo, and Hazel Warren and London African Fashion Week Consultant, designer Lilly Alfonso as guest judges.
Commenting on the quality of the models that came for auditions, Lilly Alfonso says: “Malawi has beautiful models and I’m pleased with the young men and women we have. Most of them are a new crop and we were able to select the quality we are looking for.
I’m proud to say that Malawi now has models of international standards, more especially the height.”
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