The Chartered Institute of Marketing (CIM) Malawi chapter has announced it will be conducting three workshops across the country’s major cities key among them is Finance for Marketing which targets at getting marketers to understand numbers.
Making the announcement, CIM Malawi Board Member, Limbani Nsapato said the workshops scheduled for June will focus three key areas of Finance for Marketing and Commercial Drivers, The Winning Sales Pitch and The Agency Relationship Dynamics.
He said Finance for Marketing and Commercial Drivers module aims at equipping Marketers with the necessary tools to competently read, interpret and action the critical business numbers with a view to empower them in board rooms.
“A professional marketer cannot run away from numbers. This training module aims at demystifying the business financials for marketers in order to realign them as core players to the business. As marketers rise up the ladder, figures become a very critical component of their daily work,” said Nsapato.
The Winning Sales Pitch module will groom marketers with skill and tactics for pushing new ideas, products, services or projects to prospect clients while The Agency / Client Relationship Dynamics will equip the commercial drivers with skills to effectively manage and utilize marketing agencies.
Nsapato encouraged Marketers, Commercial Drivers, Sales Managers, Business Development, PR, Communications and Brand Managers not to miss this rare opportunity to tune up their skills and techniques.
CIM Malawi has since roped in seasoned Marketers, Enwell Kadango, Fredrick Changaya and an inspirational speaker and accountant, Daniel Dunga to facilitate the training workshops.
The Blantyre workshop is scheduled for 7 and 8 June while Lilongwe will play host on 13 and 14 June before the third and final training on 16 and 17 June in Mzuzu.