Coca-Cola ‘Kuphaka life’ campaign for youth -Southern Bottlers Malawi

Southern Bottlers Malawi Limited Company (SOBO) is set to launch Coca-cola Kuphaka Life campaign on 28 February at Malawi College of Medicine (MCA) sports complex.

 Titha Mbilizi-briefing-the-media.....Photo-Jeromy-Kadewere


Titha Mbilizibriefing the-media…..Photo-Jeromy-Kadewere

Coca-Cola-Kuphaka-life-media-briefing....Photo-Jeromy-Kadewer

Coca-Cola-Kuphaka-life-media-briefing….Photo-Jeromy-Kadewer

Speaking to reporters  at Sobo’s head offices in Makata, Blantyre on Monday, Senior brands Manager of non alcoholic drinks Tithe Mbilizi the promotion will target young teens ranging from 19 to 25 years old.

“We will focus on universities because we are targeting a generation of people who have come from the holiday season and need to be refreshed.” explained Mbilizi.

She went on to say that the campaign will target six different universities in the southern region namely Chancellor College, Blantyre International University (BIU), Polytechnic, Malawi College of Accountancy , Catholic University (CU) and College of Medicine.

“We have deliberately selected these universities so that they can lead in this campaign as brand ambassadors and we want to see how well universities can work together because people are used to having social weekends at their respective universities.” She said.

Mbilizi said the campaign among other things aims at highlighting responsible ways for young people to enjoy themselves adding:”we want this campaign to be used as a platform to create more memorable moments and occasions for its consumers.”

In this campaign two students from each region will stand a chance to win a year’s supply of Coca-cola.

On the day different activities will take place including video game playing, musical performances by Bucci and Piksy, 5 aside soccer, 3 aside basketball and drinking relay among others.

The launch is set to start at 10 am and go on to 6pm.

The campaign will storm Lilongwe on 28th March and Mzuzu on 25th April.

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11 thoughts on “Coca-Cola ‘Kuphaka life’ campaign for youth -Southern Bottlers Malawi”

  1. Okay says:

    Titha black beauty. Osati enawa onoziphoda kukhala ngati kang’wing’w. Msikana apatu ndiye waopsyeza chitetezo mmabanjamu. Ur husband ali paamvuto zedi the way you have paraded urself with such tantalising beauty!

  2. xxxx says:

    Shaaaaa Mbilizi is not a bad girl at all. Particularly her simple magweru is adding something to her beauty. How can I get in touch with you bebi? I will attend the function because of you.

  3. Munthuwamba says:

    Oh man, this Mbilizi woman is really hot.

  4. where are Malawians? says:

    ……..nice to have a non-alcoholic -related function!

  5. sophomore says:

    mkazi wokongola uyu wodala amuna ako

  6. Malawiana says:

    The name of the promotion “Kuphaka-Life” seems childish and nonsensical in all angles. Madam Mbilizi and team, please rethink the name considering that Cocacola, as a drink, appeals across all ages.

  7. Marketing Analyst says:

    MRS MBILIZI I THINK THE TARGET AUDIENCE IS LOSE OF MARKET PLACE Y AM SAYING THIS UNIVERSITY STUDENTS OF MALAWI UNIVERSITIES DO NOT FIND ENJOYMENT IN CONSUMING COCA COLA BUT THIS PROJECT SHOULD BE CONDUCTED TO PROMOTE CALSBERG BRAND SINCE ITS ALCOHOLIC AND STUDENTS EASILY GETS DRUNK AND LOST NOT COCA COLA AND THE COCA COLA BRAND HAS ALREADY ESTABLISHED MARKET AS SUCH YOUR PROMOTION IS THE WASTE OF RESOURCES Y CAN’T YOU FIND ANOTHER PROMOTION NOT THIS STUPID COMPANY GATE IDEA…..MADAM WE AR NOT DOUBTING YOUR MARKETING SKILLS BUT THESE PROMOTIONS ARE NOW GETTING ODD FIND SMTHNG MEANING THERE IS NOTHING STRANGE HERE….KUPHAKA LIFE,MPAMBA,AIRTEL MONEY,KULOLOLA MPHWAMWA,BANKI M’MANJA E.T.C ALL PROMOTIONS UNIMA LIKE IDEAS

  8. Nyasatimes is it making sense to you to say young teens ranging from 19 to 25? Mukunyika kwambiri masiku ano. Koma kuli editing kumeneko?

  9. Judge Not says:

    Titha is cute!

  10. Judge Not says:

    Titha is cute!!!!

  11. sausiru nanga ife opanda collagefe

Comments are closed.