Deal sealed: Peoples chain store to sell Kombucha Juice
Nutri.com, producers of Kambucha health juice, has struck a deal with one of the country’s chain store People’s Trading Center (PTC) to sell the new drink.
Speaking in an interview with Nyasa Times, the company’s Marketing Manager Leonard Mkandawire said since they started distributing in PTC shops in Central region, they have had an overwhelming responce.
“Since the first delivery on August 2nd, we have had a wonderful response from consumers, not only in the Central Region but also as far as Nkhatabay in the North and in the South. For example, in some shops the drink had to run out after four to five days to an extent that we are now delivering a third consignment.
“It’s just a matter of having enough bottles and sit down to strategies so that we have to meet demand and reach out to all major shops in the country something we want to do very soon before December,” he said.
Kombucha is a healthy juice which helps in constipation, minimizing kidney problems, cleaning the gall bladder, burn fat, helps insomnia and cancer treatment.
Mkandawire said the fast rise in demand for the juice is because of its exception among the other types which are on the market.
“It wasn’t an easy thing when we started producing this drink since there were many types of juice on the market, however, it was to our advantage since Kombucha is not just another drink but has many health advantages to the body that’s why we have reached this far.
“With this huge demand plans are on the pipeline that we should expand our factory. We have identified a place in Lilongwe where we are going to build our own base and make sure that the drink is available in many places,” he said.
Nutri.com started producing and selling the juice last year in February.
Kombucha can be traced back to ancient China where it was worshipped as a remedy for immortality. According to lore, the tea was introduced to Japan by a Korean physician named Dr. Kombu who gave the bacteria-laden liquid to a Japanese emperor as a healing tonic.
Throughout the years, the “Manchurian tea” made its way into Russia, Germany, India and other parts of the world — propelled by its purported curative properties and mystical appeal.
In the U.S., there’s been a small, but growing group of kombucha devotees, particularly people who brew their own batches at home, which was once the only way you could imbibe.
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