DPP rebrands, unveils new slogan

The Democratic Progressive Party (DPP) has silently unveiled a new slogan ahead of the May 20 tripartite polls.

The slogan “Chitetezo ndi Chikondi” which has replaced the old mantra “Chitukuko, Chilungamo ndi Chitetezo” was seen emblazoned on new posters DPP pasted in the northern city of Mzuzu during the visit by the party’s presidential hopeful Peter Mutharika.

Mutharika was in Mzuzu to present certificates and nomination papers to DPP’s candidates in parliamentary and local government levels based in the northern region.

The posters read “2014 Boma, Chitetezo ndi Chikondi, Professor Arthur Peter Mutharika, DPP Woyeee!”

In the 2009 general elections DPP, under the late Professor Bingu wa Mutharika campaigned on the “Chitukuko, Chilungamo ndi Chitetezo” mantra.

“It’s a new DPP and not the old one,” Mutharika said stressing that the party must embrace unity as its key pillar.

DPP Secretary General Dr Jean Kalirani justified the rebranding claiming that in the past two years security, prosperity and justice have been eroded.

President Joyce Banda assumed office in April 2012 following the sudden death of her predecessor Professor Bingu wa Mutharika.

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