FA Malawi Commercial Director unveils vision

Football Association of Malawi (FAM) newly recruited Commercial Director Limbani Matola said there was more work to be done to ensure the commercialization of the Malawi’s soccer governing body.

Matola disclosed this on Thursday after being officially unveiled to the media.

He said there would be challenges to overcome the hurdles that impedes the association’s commercialization drive because of the system.

The former Malawi Broadcasting Corporation Chief Sales Officer cited the age-old issue of gate collection pilferage during both national team and club games.

“We need to change our mindset when doing things. The issue of gate collection can be tackled if we go e-ticketing,” Matola said.

In a separate interview the soft-spoken Commercial Director confessed that he needed support for him to discharge his work efficiently.

FAM General Secretary Suzgo Nyirenda described the recruitment of Matola as step in the right direction towards the commercialization drive.

He appealed to Matola to champion the initiatives that the association had started apart from coming up with new concepts.

“We are happy that finally we have recruited the Commercial Director. What we can expect from him is that he should be able to carry on from where we stopped in terms of trying to secure sponsorship,” Nyirenda said.

“We are on the verge of securing another sponsorship for the national teams. So are expecting him to finishing off and lobby for more corporate sponsorship.”

He said football was brand which could easily attract potential sponsors from the corporate world.

Matola started his work on 1 December after signing a two-year contract after emerging successful during interviews held three months ago.

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