A new beauty pageant for male and female categories is to be launched in London called Face of Malawi UK, organisers have said.
According to Beauty Phekani and Sheila Banda Tobie; founders of the contest, told Nyasa Times that while they appreciate that, beauty is still one of the most highly valued characteristics a woman can possess; they will involve men to show the beautiful face of Malawi with an objective of charitable works.
They say beauty competitions in these modern days are not only about picking the prettiest girl but it is about so much more than that.
“Pageants have really moved on, it is now about who the girls are inside rather than looking at them just physically. And the boys also have the beauty that they can be ambassadors for Face of Malawi UK,” said Phekani.
She said Face of Malawi UK is evolving to a charity organisation and would use the title holders to carry its activities in Malawi.
The organisers said their contest will be “more progressive” and a departure of the traditional beauty pageant stereotypes.
“The event is in Stratford, London on the 5th of December,” Phekani disclosed.
Meanwhile, organisers said they are looking for both male and female from the ages of 17 to 35 in the UK, even those in Ireland, Scotland and Wale who are willing to join dozens of those who have already confirmed participation to register to their www.faceofmalawi.co.uk. The link to the form ishttp://www.faceofmalawi.co.uk/#!application-forms/c21jb.