The American music industry has become so redundant to the point where Americans are now seeking ways to rebrand and sound like African where their roots are.
Big artists such as Kanye West and Beyonce are good examples of USA artists who have seen the potential in African music.
As a producer, Kanye West had fused rap with African elements and reached a point of signing D’Banj to his G.O.O.D Music label.
On the other hand, Beyonce was so forthcoming to feature on former Destiny’s Child member turned gospel artist Michelle’s ‘If Jesus says yes’ hit song because it sounded incredibly different and new, according to reports.
Artist rebranding hasn’t spared Malawi at all, the recent case being of singer Spotless Tee.
“Spotless Tee is now to be known as Temwa, she has decided to use her real name as part of her new rebranding strategy. She will now pursue Afro pop music as a way to cross borders,” said Lorraine Mopiwa of Lush Africa, who is now managing her.
According to Lush Africa, now that Temwa is signed under the new management team, she will be in a position to collaborate with African artists.
“She approached us last year in November to manage her. We signed her this January. Currently, she is working on a new single to be release soon,” Lorraine disclosed.
Real name, Temwa Gondwe, Spotless Tee is well known for her hit single “wherever I go”.
“My last project was called spotless. Right now working am working with lush Africa and projects done by Dominant one and other producers around planning on releasing a couple of singles then an album later with different international artist,” Temwa said in an interview .
She added, “In addition to my musical career I am in college doing Human resource management at Malawi assemblies of God University.”