Malawi Fashion Week starts this year – Dawa Loga
As the fashion industry is on the rise, with Malawian designers now getting international recognition, the country will this year witness the birth of its first ever Fashion Week.
Known as the Malawi Fashion Week, the event, which will be bringing together local and international designers, is the brainchild of Dawa Loga-Lemberger and Chikumbutso Mtumodzi.
Loga-Lemberger is the founder of Elegant Resources by ArianaLouise while seasoned journalist Mtumodzi is the owner of African Dzuwa Magazine.
“We have joined hands to bring fashion week to Malawi. The idea is to promote the model industry in conjunction to fashion pieces,” disclosed Loga-Lemberger in an interview with Nyasa Times.
According to the entrepreneur, who is based in the capital city Lilongwe, the first Malawi Fashion Week will be hosted end May to early June at a venue which will be announced in due course.
“Malawi needs to be prepared, we have time and we will share what’s expected being one of a kind. This fashion week is a trendsetter, an event that will be held annually to set the trends on Malawi designs,” she said.
Malawi Fashion Week will allow renowned and flourishing models, fashion and accessories designers as well as brands or clothing shops to display their latest clothing designs and collections.
On the runway the show is expected to be a trendsetter for Malawi style, fashion and local material.
As said by Loga-Lemberger, who is the events manager, buyers and the media will have an opportunity to take a look at the latest fashion trends, which is what the Malawi clothing culture is being moulded to be.
The event is expected to be a big thing and as indicated by the organisers, pieces will be hand-selected by Malawi Fashion Week team before allowing them to be showcased.
“The team will be very strict with the selection of the materials and clothing that will make the runway. We want detail, excellent quality of material, professional tailoring and workmanship,” said Loga-Lemberger.
During the inaugural Malawi Fashion Week, Elegant Resources will also be unveiling its modelling agency known as Elegant Models where it will be showcasing and promoting its models.
As indicated that Malawi Fashion Week will be open to both local and foreign designers, registration will be done through forms which will be available for application.
Elegant Resources by ArianaLouise was founded in 2012, and among others it is home for models, music artists, professional fashion designers and makeup artists. They are also Image/Style consultants and provide business coaching tools.
African Dzuwa is a lifestyle magazine aimed at exposing the local talent through analytic articles and pictures. The publication aims at bringing the country closer to other nations in Africa by celebrating fashion with greater personalities who have achieved a level excellence.
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