The Chartered Institute of Marketing (CIM) Malawi chapter has announced the return of the Annual Marketers Conference to held from 8th to 11th September at Sunbird Nkopola in Mangochi.
Making the announcement, CIM Malawi President, Stanley Mkwamba said the annual conferences which is being held for the fifth year runningcomes under the theme; Digital Marketing: Is Malawi Ready?
Mkwamba said the world had witnessed the spontaneous emergence of digital marketing which is fast changing the way brands and businesses utilize technology hence the conference’s objective to zero-in on the opportunities presented by the new medium.
“Digital marketing is becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans as we now spend more and more time on mobile and digital devices. The conference shall reflect on opportunities that have been availed by digital marketing and options of harnessing this emergingmedium for the benefit of respective brands,” said Mkwamba.
Mkwamba said the conference theme shall be approached through an exciting package of experiential presentations, a panel discussion and exhibitions. He added that the 2016 conference menu also includes a motivational speaker.
The CIM President also announced that the marketers’ conference shall also coincide with the 2016 annual general conference on Saturday, 11 September. During the AGM, CIM Malawi members shall elect new office bearers.
He encouraged marketers to book for their place at the conference promising a better and bigger indaba than the previous ones.
Other sideline and fun activities include a boat ride, party at Cape Maclear plus a corporate social responsibility on a yet to be announced project