Malawi record label Nde’feyo signs news artist, Trumel

Nde’feyo Music (Nde’feyo Entertainment’s record label) has added another gem to its list of artists by signing up-and-coming dancehall artist Trumel, born Truemale Bonnface.

The 28-year-old artist, who once stormed the music scene with dancehall smash-hit Let it Go and the record label, sealed the deal this week.

“Trumel is going to be with us for a long term. We are excited to add this huge talent to our roster,” says the label’s co-director Ken Limwame. “He has been under our radar for a long time; we were waiting for the right time to seal the deal.”

The coming in of Trumel brings the total of artists under the record label to four and his signing has added new flavour to the company’s set up with his reggae dancehall/afro-pop style highlighting an important dimension to Nde’feyo Music label which also has Biriwiri, Piksy and Armstrong.

Nde’feyo new catch: Trumel

“Every artist is unique and so is Trumel. His career journey is also going to be unique. We are committed to do his talent justice, as we continue to play our part in the development of music in the country,” adds Limwame.

In a statement made available to Nyasa Times, the label disclosed that the deal, among others includes recording, management, promotion and touring.

In his remarks after signing the deal, Trumel describes it as a moment of dream fulfillment.

“Nde’feyo is a bridge to get me to the other side…this is the moment I have been waiting for in my career. As a dancehall artist from Malawi I don’t want to end here, I want to be heard far…with the coming of Nde’feyo I now know where my destiny lies,” he says.

“I have met a lot that would have made me quit music, but God and the support that I have been getting from people got me here,” adds the artist.

Trumel biography

Truemale Bonnface was born on April 3, 1983. He hails from Kasungu where he grew up and did his primary education. Truemale did his secondary school in Chiradzulu, his late mom’s home district where he also spent part of his life as a boy, before moving to Blantyre where he attended college.

Growing up with his mother, as his father spent much of his time in Zimbabwe, life was not easy for the young Truemale, but realising the gift and potential he had, his mother and late aunt encouraged him to nurture his talent in church where he used to sing every Saturday, being a member of the Seventh Day Adventist Church and his passion for music grew stronger.

He started reading musical books and composing songs, with his first instrument being a self-made gallon guitar. Loving reggae music and blues, most of all, Truemale spent much of his time listening to well-known artists then, among them reggae legend Bob Marley. At the age of 20, he decided to take music as a career and he has grown to be one of the most talented dancehall singers, song-writers and producers in Malawi.

Apart from old-timers and the crop of modern dancehall artists such as Gyptian and Jah Cure, Trumel also gets his inspiration from the environment that he has grown in and lives, having experienced life in both rural and urban Malawi, the artist says he has got so much to share with the people, and on the other hand, gives him a positive punch, personally and musically.

He has been strong enough to stand and come up with compelling compositions such as Rosie, his first song to go on radio in the year 2009. The second recording was Tsalani, released in 2011. Trumel’s hit track is the 2011 Let it go, which has made tremendous airplay and requests on local radios. His music has also been featured on BBC Radio.

Currently the artist is working on new songs to be released under Nde’feyo Music.

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