Nyasa Manufacturing Company has said their cigarette sales have improved since they entered into a partnership agreement with Malawi’s football powerhouse Big Bullets.
The cigarette manufacturing company, who are the sponsors of the Peoples team signed a sponsorship deal with Bullets which will see them pumping K500 million (about $748 111) over a five-year period.
The company’s brands manager Chimwemwe Chikwana told the media on Thursday when he met Bullets supporters at their club house in Mandala during a special ceremony where zone supporters chairmen for the team made a commitment to sale some of the company’s products.
“Our sales have jumped since we entered into partnership with Bullets and we are looking for more good things to come. As of now we cannot specify how much we have made but what we can confirm is that we are going in the right direction in as far as our agreement is concerned,” said Chikwana.
For instance, he said they were encouraged this week when the supporters committee approached them to buy ten cartons of cigarette worth K1.5 million, which they will be selling in their zones.
“They have given us confidence that this is really a win-win situation. We promise them many good things to come because we want Bullets to be a strong side not only in Malawi but Africa,” said Chikwana.
In his remarks, Big Bullets top fan Stone Mwamadi advised the chairmen from the zones to be transparent and accountable when selling the products.
“We have given you these products on trust that you will bring the money once sold the cigarettes. These are the some money our players will be banking on, so my only appeal to you is that be transparent and accountable,” said Mwamadi.
Mwamadi also took time to warn the fans that come 2016 season they will not allow any supporter to enter for free during matches.
“It is high time that each and every one of us we start paying during games. We want our players to enjoy yet at the same time you refuse to pay at the gates. I do not want anybody to cause havoc in the 2016 soccer season in as far as paying on the gates in concerned,” said Mwamadi.
Another Bullets diehard fan, Julliet Chinyama applauded their sponsors and their executive for this business partnership.
“As supporters from zones we assure them of total commitment when selling the products,” she said.Follow and Subscribe Nyasa TV :