The game of cricket is likely going to become the next big sport in Malawi thanks to premier mobile network service provider TNM which has invested an additional K10.2 million to the Cricket Academy to bring its youth cricket development spending to a total of K34 million.
Presenting the additional sponsorship on Saturday, TNM Head of Marketing Sobhuza Ngwenya said the new sum has been made available to help the Cricket Academy buy equipment for its Guinness World Record Attempt.
“TNM is committed to taking the game of Cricket in Malawi to a whole new level and we believe this is achievable if we harness young cricket talent through tailored cricket initiatives such as those run by the Cricket Academy,” he said.
Ngwenya cited Kenya and Zimbabwe as shining examples of cricket development.
“These countries are where they are because they were committed to go through various stages of developing cricket. Here in Malawi, TNM is very passionate in the potential of our school children achieving their dreams in cricket, and are committed to helping them build a solid foundation in the sport,” said the Marketing Head.
The Cricket Academy plans to attempt three Guinness World Records with cricket players selected from the Academy in different categories in 2015.
TNM has four-year sponsorship agreement with the Blantyre-based Cricket Academy to the tune of K24 million.
TNM’s sponsorship of the Cricket Academy goes towards equipment, administration of the academy’s offices at St Andrew’s, coach training and running of training clinics for youth in primary and secondary schools across the country.