TV talk show host Pauline Long donates food items to hunger-hit Malawi

Spurred by acute hunger ongoing in Malawi, UK based  TV talk-show host and philanthropist, Pauline Long has donated maize to hunger-stricken southern African nation to assist 100 families in Mzimba as 2.8 million famished Malawians are in dire need of humanitarian food assistance.

Long, a multi-award media guru and entrepreneur who is listed on Black Women in Europe power list and a global ambassador for Universal Peace Federation told Nyasa Times in an interview that she decided to make a contribution of hundreds of bags of maize flour as a quick response to the hunger crisis to Malawi worth tens of hundreds of thousands Kwacha’s .

“I believe that timely donations are essential for an efficient and effective response, especially to address capricious situations and a swift response to hunger is imperative to save lives and prevent worsening under-nutrition, particularly stunting among children,” said Long.

“As a philanthropist I carry out a number of community services discreetly but this one in Malawi is impossible not to share with the world due to the level of urgency. I do not give with my hands, I do give with my heart,” she added.

 ‘The Mission’

Long, who is founder of Europe’s biggest award ceremony for black and ethnic personalities in showbiz – BEFFTA  and owner of award winning film studio East End studios, Mr and Miss East Africa UK and Pauline Long Entrepreneurship Foundation explained that for her it is not how much she gives that matters but the spirit behind the giving that drives her.

Said she: “I  may not give food to everybody in Malawi but I believe that the little that I have donated will make a difference  to some people in dire need. Hunger does not only limit people’s personal growth, but also dawdle and greatly plods their cognitive development and has far-reaching effects on health and productivity over a lifetime.”

Malawi, a small and landlocked country, bordering Zambia, Tanzania and Mozambique has a rapidly expanding population of 3 percent per year and is regarded as United Nations Population Fund global population ‘hotspot’ and the country is defined as a low-income and ranks 174 out of 184 countries in the 2013 Human Development index where it has stagnated for the past five years.

The presenter on of the Pauline Long Show which is broadcasted on Sky’s Channel 182 on BEN TV emphasized that she was greatly moved with the situation in Malawi saying that she moved in swiftly to help because in 2016 our brothers, sisters, uncles and children in Africa should not be starving of hunger and encouraged Africans in the Diaspora to take a leading role in helping the African continent.

Long, who has a Kenyan heritage, is the mother of two and she is a youth mentor and an advocate for human love and also an ambassador and patron for over 20 charities and organisations. She is also is an emissary of The Nelson Mandela Book and Vice Chair of African/African Caribbean and Asian Women in Politics.

“I normally do not want to publicise my donations because I do not help people for publicity. I just do it for the love of mankind but this time I’m sharing this act of generosity and responsibility on Malawi as a community leader with the world with hope that the rest of the Diaspora, my friends and the global fans of Pauline Long show will be encouraged to team up with me to carry out this mission,” she declared.

She added: “I cannot do it on my own, it needs a joint effort. Remember this is not a handout; this is an act of human love. There are many families affected and work needs to be done. We need to find a more sustainable long-term solution to ensure families feed however in the meantime we all should play a part and donate something small or big as this is an urgent human issue that needs a speedy response from us all.”

 ‘The Appeal’

Long therefore appeals to all the Diaspora Africans across the globe to come together and help the hungry not only in Malawi but everywhere else in the motherland especially in those countries hard hit by hunger.

“I therefore would like to encourage individuals, organisations and businesses to get directly in touch with us and we will link them with charities and community organisations in Malawi that will assist in delivery of food to the families that need it most. I would like to thank Miss Malawi UK team and the Pauline Long Show team on the ground, who have made it possible for us to reach the to the vulnerable families who have received the maize meal. We shall be doing more,” Long said.

Miss Malawi  UK beauty ageant director Kondi Bowoyeke Munthali on said his organisation is deeply grateful to Pauline Long for the timely generous and humane food donation.

“We, at Miss Malawi UK, sincerely would like to say a special thank Pauline Long and her team for the donation to the vulnerable women of Kabuwa area in Mzimba district. More than 100 families have benefitted from this benevolent gesture and act of humanity,” Munthali said.

Munthali also said he registers his heartfelt gratitude to Ackson Kalaile Banda for a job well done in coordinating this relief effort.

‘The Crisis’

According World Food Programme (WFP) some 795 million people in the world do not have food to lead a healthy active life translating in about one in nine people across the globe. The vast majority of the world’s hungry people live in developing countries where 12.9 of the population is undernourished.

Pauline Long has vowed to continue donating food to Malawi and encouraged individuals, organisations, Humanitarian and Charitable Organisations, Relief Aid Agencies, the donor community and governments to come in and intervene and help avert the hunger crisis in Malawi.

South African based  Malawian renowned flamboyant opulent spiritual forecaster, Prophet Shepherd Bushiri has been donating food stuffs to the hungry across the country as way to help avert the hunger crisis.

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