Unilever Malawi launches Omo ‘fast challenge’

Unilever Malawi, maker of Omo detergent, has embarked on the Fast Challenge promotion across the country.

Omo fast challenge, demonstrating how it will be run....Photo Jeromy Kadewer

Omo fast challenge, demonstrating how it will be run….Photo Jeromy Kadewer

Showing how Omo ‘fast challenge’ will be run...Photo Jeromy Kadewere

Showing how Omo ‘fast challenge’ will be run…Photo Jeromy Kadewere

Omo, Malawi’s top detergent brand, removes toughest stains in just a one wash.

nilever Malawi Country Director Chikondi Ng’ombe said in an effort to bring consumers an even bigger promotion, OMO will name thousands of winners in this year’s promotion.

She said during the launch on Monday at Ryllas Hotel in Blantyre that the challenge will run on two tiers in selected stores, and through door to door activations.

Ng’ombe said shoppers stand a chance of winning instant prizes including zitenje, buckets, basins, aprons and Unilever hampers when they take part in quiz to take place in the selected stores.

She said OMO ambassadors will also be visiting 32 communities in door to door activations, to demonstrate the efficacy of OMO at removing stains and to encourage community members to take part in this challenge.

“OMO believes that dirt is good. It can be satisfying to know a child is learning and discovering new interests and hobbies each time they come home with stains all over their clothes,” she said.

Ng’ombe said at each stage of the challenge, the best perfoming consumers will progress to the ultimate stage of the Fast Action Challenge, where 500 women will compete against each other in Blantyre and Lilongwe.

“This final stage which will be called the wash-a-thon will be broadcast to millions via television “

All of the final contestants will also enjoy some live entertainment from local musicians, reinforcing Unilever beliefs that laundry moments can be brighter, more satisfying moments with OMO.

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5 thoughts on “Unilever Malawi launches Omo ‘fast challenge’”

  1. Mbwiye says:

    I SAY IT AGAIN, PLEASE BRING BACK LIFEBUOY SOAP. I AM GOING TO DEVELOP SKIN RASHES IF I STOP USING LIFEBUOY. PLEASE! PLEASE! PLEASE!

  2. xxxxxxx says:

    Generally speaking I used to enjoy using UNILEVER products in 80s and 90s. When I remember surf and maluwa soap, I dont believe that some unknown soaps will make big names on Malawi market. Who could imagine that there could be washing soap like unifresh other than malawi.Please reintroduce Malawi and make it big like unifresh, mark my words, some of these washing soaps can not stand at all.

    Unilever must be ashamed of itself for its own downfall. Look at matches company, still surviving in presence of all these dumping products for matches like Kuku matches. Shame on Unilever.

    Most of your products were international standards, even today you cant compare Kazinga against some of these pure sunflower cooking oil. Yes Kazinga is the best cooking oil produced in Malawi.Look back, evaluate yourself and determine where you have gone wrong. After all your corporate image is still super. Just strategize. People want the same malauwa, the same lifebuoy, the same sunlight, the same maluwa.Bring them back on the market. in no time you will have large market share. No question about it. Use the same colours. we know in business there is birth, growth, maturity and decline/death the same way human life does. But your death was exgerated. Work on your fit and be the same Unilever we used to know.

    Finally I do enjoy ndiwo cooked using kazinga even when it is cooked by the kindergarten girl, it does matter. Kazinga is good. Kazinga is super. Maluwa is super. Lifebuoy and sunlight are superiors.

  3. Mbwiye says:

    WHERE IS LIFEBUOY SOAP. WE NEED IT IN THE SHOPS. TIKUVUTIKA KUSAMBA IFE.
    SOAP YOMWE TINAZOLOWERA NDI IMENEYI ZINAZI ZIKUTIVUTA KUSAMBIRA.

  4. nijo says:

    I worked with Unilever when there was a white chairman by the name Charles Foy. It was a vibrant company around 1990s and very admirable to work with. Hoooooo pano seems its too local a company. Its where I learnt my carreer. Cry levers as we used to call it previously LBL and now Unlever

  5. Mhesha says:

    Munali kale inu when you enjoyed monopoly as supported by Kamuzu. You made a daim mistake you pulled every thing and relocated to Zimbabwe.

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