Carlsberg Malawi Breweries which has increased the sponsorship of Carlsberg Cup from K20m to K30 million has warned against football violence, saying they will pull the financial pluf if hooliganism rears its ugly head again in the football games..
Carlsberg Malawi senior brands manager Twikale Chirwa speaking at Chiwembe Technical Development Centre in Blantyre on Friday, said the company had a social obligation to fulfil hence the football sponsorship .
“We are committed to the development of football in Malawi at grassroots level and the elite level through our sponsorships,” Twikale said.
“As a good corporate citizen we feel duty bound to be socially responsible to the society in which we operate in.”
Chirwa said the company decided to continue with the sponsorship for the good of Malawi football.
“The Carlsberg Cup is for Malawi, is for football development and for the good of the game,” he said.
But he warned against hooliganism which nearly cost Football Association of Malawi (FAM) the hard won sponsorship last season.
“Let us embrace the Carlsberg Cup, let us support the Carlsberg Cup whose cornerstones remain discipline performance and fairplay,” he said.
“We will not condone any acts of violence and we trust justice will take its course against the perpetrators.”
FAM president Walter Nyamilandu said the association was humbled by the Carlsberg Malawi’s comeback to sponsor the cup.
“This gesture is much appreciated. We have received the good news warmly. If we go biblical any increase is a blessing,” Nyamilandu said.
Nyamilandu applauded Carlsberg Malawi for ignoring the acts of violence which reared its ugly head in last season’s competition.
“This spirit makes us humbled because they didn’t focus on the negatives but the positives that this cup had in last season,” he said.
He said Carlsberg Cup was a benchmark of football, sponsorship having been the oldest so far.
But The FAM boss appealed to fans to guard against acts of hooliganism saying were detrimental to football development.
“I would like to appeal to fans to desist from acts of violence because it’s the same violence which chased Carlsberg Maalwi in 2003,” he said.
“There’s a fine line between life and death, between getting sponsorship and losing it. Let’s not shoot ourselves in the foot,” he said.
Fam General Secretary Suzgo Nyirenda said the competition would kick off on May 13 to June 8 at regional level.
Each region will have three teams to join the Super League teams for the national level expecting to kick off on June 20.
The champions will pocket K9 million from last year’s K7 million, runners-up K4 million from K3 million.
Semifinalists will receive K800,000 from K500,000.
Quarterfinalists will also receive K400,000 for the first time while any team which will reach the round of 16 has K100,000 in store for them.
Top goal scorer will receive K100,000, just as Carlsberg Discovery.
Man of the match from quarterfinals will be given K10,000.
The sponsors will also dress all the teams from semifinals.Follow and Subscribe Nyasa TV :