Football Association of Malawi(Fam) has appointed Dan Tambala as its marketing manager, a post the association has introduced to strengthen its marketing department.
Fam General Secretary Suzgo Nyirenda confirmed the development.
“Yes, following the interviews that we had, Mr. Dan Tambala emerged successful. He showed great authority in marketing. Apart from his qualifications he also has vast experience in marketing as well as knowledge of football both local and international,” Nyirenda said.
Tambala emerged successful following interviews conducted by a panel comprising Fam and Fifa officials including South Africa based marketing expert Ian Rilay.
Tambala is expected to spearhead marketing of Malawi football more especially the national team which is perpetually broke due to poor funding from government.
The introduction of the Marketing Manager position is a Fifa recommendation as the world football governing body tries to help member association to improve the department.
General Secretary Nyirenda also confirmed that the world football governing body would be responsible for the Marketing Manager’s salary for the next two years.
Fifa has committed to help Fam with about K34 million to boost the marketing department.
It has pledged to buy state of art television broadcasting equipment which Fam intends to lease to MBC TV as stipulated by the agreement with Fifa.
The equipment would enable Fam to beam all Flames local as well as international games in an effort to help the association earn more through TV rights.
Fam president Walter Nyamilandu last month was quoted saying the association needed an expert in marketing for this dream to come true.
“We need a specialist in marketing who will be able to broker deals with corporate sector,” Nyamilandu said.Follow and Subscribe Nyasa TV :