An initiative, the Warm Heart, whose aim is to woe people who were born, and use Malawi public hospitals is underway in the country with organisers calling for the citizenry to contribute a minimum of K1 000 (about 2 US dollars) to local hospitals.
Publicist for the initiative Chimwemwe Matonga said they “hope to make a difference through the initiative in giving hope to the so many Malawians that cannot afford a private hospital let alone treatment outside the country.”
For a start, Matonga said, they have begun with calling for those that were born and use the Queens Elizabeth Central Hospital (QECH) in the commercial capital Blantyre and Kamuzu Central in the capital Lilongwe.
Both hospitals are major referral hospitals in the country.
Matonga said well-wishers that were “not born at these two hospitals but their hearts are warm” can also donate.
“By that we mean all well-meaning corporates and businesses to join the cause and make a difference,” said Matonga.
According to Matonga, well-wishers can give back through Airtel Money Nickname: Warm (0992561536) TNM MPAMBA NICKNAME: WARM (0885385483).
Local banks Standard Bank Account number 0140032016800 can be used. And for Diaspora transfers through the same bank USD (0240032016800); British Pound (0340032016800); South African Rand (0640032016800) and EURO (7040032016800), added Matonga.
Matonga said they were “already getting overwhelming” response for the initiative.
The proceeds, he said, will be banked in the Warm Heart account.
“They will be independently managed to ensure that the proceeds reach the intended beneficiaries or achieve the objective for which they are raised,” explained to Matonga.
An independent committee, he said, of Malawians that care is overseeing the initiative. They include Dr. Mwapatsa Mipando (College of Medicine), Mr. Francis Phiri (Lawi Musician), Mr. Elson Kambalu (ArtHouse Africa), Mr. Mclewen Sikwese (Standard Bank Lilongwe), Ms. Gladys Chitera (UK Security), Mrs. Bubile Kayuni (Standard Bank Blantyre) and Mr. Thom Khanje (NAMISA).
The charity is being pioneered by Ovation Advertising Agency which is a new advertising agency on the market that intends to launch itself on the Malawian market with a social corporate social responsibility.
The initiative is a six month initiative that seeks to leverage social media marketing.Follow and Subscribe Nyasa TV :