Malawi Revenue Authority for automated business processes: Dangles K1.6mIL in National Competition for ITAS project

Barely few weeks after launching three innovative platforms to enhance electronic payment of taxes, the Malawi Revenue Authority  (MRA) is now implementing an Integrated Tax Administration System (ITAS), a modern system that automates end-to-end tax processes.

MRA Head of Corporate Affairs Steven Kapoloma: National Competition to come up with Best Name, Best Logo and Best Tagline

According to the Authority, ITAS is aimed at enhancing tax compliance through efficient and effective domestic tax administration and first class taxpayer service driven by automated business processes.
Last month, MRA launched E-payments, Quick Response  (QR) Codes and ASYCUDA World as part of modernization of public services, thanks to Public Service Reforms Programme rolled out by President Arthur Peter Mutharika
Meanwhile, the tax collecting body has organized a National Competition that will enable MRA to brand ITAS so that it should have an appropriate name, logo and tagline.
MRA Director of Corporate Affairs Steve Kapoloma said the ITAS National Competition is open to the Authoriry’s members of staff and all members of the general public.
“To achieve this, the Authority has organized a National Competition to come up with Best Name, Best Logo and Best Tagline for ITAS. The Best name for ITAS should have the following qualities; must be simple, short, positive, distinctive, memorable, catchy and pronounceable.
“It must communicate the vision and purpose of the ITAS Project and also communicate the value proposition, benefits and features to different types of taxpayers and other stakeholders,” said Kapoloma, adding that it should be suggestive that taxpayers will be making online payments.
He further said the winning logo, as the major graphical representation of ITAS, will be single most visible manifestation of the automation project and also telling key benefits of ITAS.
The Authority has set aside K1.6 million in cash prizes for the competition. Best Logo will pocket K800,000, Best Name K500,000 and K300,000 for Best Tagline.
Kapoloma said the modern systems will be allowing importers, clearing agents and taxpayers to commence and complete tax and custom transactions online.
The E-payment, according to him, is an efficient way of collecting much needed revenue in line with the Ministry of Finance’s focus to promote paperless transactions.
The E-payment also gives businesses improved convenience of pay taxes on time and without the burden of carrying hard cash and cheques around.
MRA is an agency of Malawi government responsible for assessment, collection and accounting for tax revenues.
It operates under the Ministry of Finance and the revenue it collects goes to government for implementation of various socio-economic development projects such as the construction of roads, bridges, schools health facilities and provision of social services.
These include national security, provision of salaries for civil servants, such as the police, the army, judges, doctors, nurses and teachers
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