‘Take off fear’, Gospel Kazako on CNN: Malawi media mogul

Gospel Kazako knows that sometimes it’s best to follow the light.

Kazako grew up with little, but a love of radio gave him the incentive to improve his circumstances

Kazako grew up with little, but a love of radio gave him the incentive to improve his circumstances

After nine years in radio Kazako transitioned into television, maintaining a focus on ethical businesses

After nine years in radio Kazako transitioned into television, maintaining a focus on ethical businesses

The eldest of eight children, the Malawian entrepreneur had a typical upbringing in the southern town of Zomba. One night, sitting out on his parents’ veranda, he spotted a mysterious light flashing atop nearby Mount Mpigwe. He asked someone about it, who told him it was a radio transmitter.

“I got very fascinated,” Kazako recalls. A lifetime obsession was instantly born, setting the young boy on a path that would see him transmitting to millions of people every day and eventually becoming a major media mogul.

High school and a diploma in journalism later and Kazako found employment at Malawian state radio MBC. There, he produced a variety of shows but after seven years he left to set up his own company, which created adverts, features and documentaries for other radio stations.

Kazako’s ambition would take him further; first he was at the helm of his own station, Zodiak Radio (Malawi’s leading privately-owned station), and later on he successfully expanded into television. The process was arduous and required no small measure of perseverance. Here, Kazako tells CNN how he fought his way to the top, why it’s important to look back, and how ethics are at the core of his business.

Perseverance is key. Whilst running his production company, support from clients bolstered Kazako’s belief that he could go it alone and set up his own station.

Things didn’t start well.”In 2002 I applied for a license and it was rejected twice. In 2003 I applied again [but] it was also rejected,” Gospel says. In 2004, and at the fourth attempt, he was granted a national broadcasting license. He was ready to go as soon as it arrived — “By that time I had bought around three transmitters,” he cheekily admits.

Start small but always think big. “We started very, very simple, with very, very simple gadgets,” Kazako explains. “When people [came to] the studios they were fascinated. ‘Are you broadcasting to the whole country using these simple gadgets?’ I said yes.

“We continued, struggling, expanding. We started with five transmitting sites… now we have I think over 34-35 transmitting sites across the country.”

Being the largest private radio station in Malawi was not enough for Kazako. After nine years in radio he wanted a new challenge and decided to expand into television.

“Realizing the dream of running or owning a television station [was] a very, very difficult journey,” he says.

“The day we switched on the television… expecting that every moment, any second, we’re going to see a Zodiak signal… I don’t know how to describe it… it was a very, very emotional moment.”

Businesses should be ethical. Gospel says Kodiak’s mission was always clear. “From the onset we told ourselves that we are going to be a radio station that should be fair, balanced, ethical, professional and non-partisan. A station that was going to be one that everyone must trust.

“I feel I have a personal responsibility as a broadcaster, as a journalist, to ensure that people are well informed. So they can make decisions about their future; decisions about their lives.”

Everybody should have a voice in society. “[Radio] is a very powerful tool that can change people’s lives,” Kazako says. “It’s a voice, loaded with information. It’s a voice with content that can be used effectively to change how people think, to change [the] attitudes of the people, to change so many things.”

Gospel is now using his station to help others. In 2007 he introduced the Zodiak Girl Awards, recognizing the best female students in high schools.

“I have always been a very strong believer that for us to move forward everybody must be included. And when I say everybody, this includes women. You cannot talk about human rights without women rights.”

“For us to develop as a country we need to make sure that we are not leaving our women behind,” Gospel argues. The awards, which are now paired with international university scholarships are “empowering our women,” he says, “empowering our girls through education.”

Humble beginnings should not restrict you. “I didn’t grow up with a lot of resources around me,” Kazako explains. “I know the pains of sleeping with an empty stomach… I know the pains of sleeping on a railway line without a blanket… I know the pains of almost having nothing.”

Speaking of the media empire he has built, Kazako is self-deprecating. “Anybody can do this. I’m like you… Wherever you are in [your] corner of the world, you can become someone. In the very small corner that you are, take off fear and believe in your idea. Believe in your idea, work very hard, and make sure [it] is going to happen… Sometimes it can be very frustrating, sometimes you feel you are bashing a dry hard wall, sometimes people look at you like a crazy fellow, but just believe and keep on walking.

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kho
Guest

Manyimwekha

Cash B
Guest

Kip it up Kazako …U hv don maverous

U hv changd lives of many malawian

May almity bless u abandantly

nenani sawasawa
Guest

kodi nkhani yonyengayi yachokera pati zachamba

Grant C
Guest

Start small but always think big,thats the rylic l lik on ure story,we ar proud of you,we need people like you,people who can kip malawi flying,go on and on,.and akazi akumalawi kutengeka,ngati wagwa mbale nawe mpata ulinawo ogwila nawo ntchito,lets support gospel kazako guys,and think where he is from,radio station,now its television,ena ndalama alinazo koma amalephela kupanga entertainment things ngati izi,we love you kazako,,kip ure future and ure business grow up,.

ADE
Guest

MAMUNAUTI SANYENGA??? ALIPO AMUNA AMBIRI AMENE SANYENGA.

Arthur G.M. Mtambo
Guest

GOOD OF YOU KAZAKO TO-MORROW OTHERS.

mfana wa boo
Guest

Mwamuna uti pa malawi pano amene sanyenga? Adzinyenga azibambo a dzidzukulu nde mukanene Gospel, young and handsome. Kambani zina abale.

nuji
Guest
a Malawi nsanje timasangalala tikaona wina akuvutika. Pano tikukamba za CNN with Gospel koma mukumufukula personal life yake chifukwa chani? Mwamuna uti sanyenga, ndiuzeni ndipo give me two weeks ndimufufuze. If he is single, thats none of ur business. Akaziwo amamuputa dala chifukwa if he has a string of g/friends, nde kuti akaziwo akufuna. Mkazi mbambande sangataye nthawi ndi mwamuna wa akazi ambiri koma angati amakhala naye nthawi. That means akumufuna. He is a man, dont forget. Amuna pa malawi pano amasiya mkazi mnyumba nkumakanyenga nde munene wopanda mkazi. Takambani zina a Malawi.
pijo
Guest

I guess more money more problems. Gospel should have remained a poor boy and people would have liked him. Its not his fault women throw themselves at him. He hasn’t raped anyone so what he does with consenting adult women is his business. What would you do if you were in his shoes? It comes with the territory. Try and make your own impact somewhere or if you cant then Just live your life eh eh eh eh eh eh! #ilovemusic

miky
Guest

am very proud of you mr kazako, u inspires me alot.

wpDiscuz

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