Malawi Fashion Week 2013 to hold street fashion parade in Lilongwe

Some of the designers for Malaiw Fashion Week

Some of the designers for Malaiw Fashion Week

As the Malawi Fashion Week (MFW) 2013 draws closer, organizers of the event have planned a street fashion parade to give the people a snippet of what will happen during the fashion week.

The street showcase will take place this Saturday, May 11 at Game Stores Car Park in Lilongwe with several activities lined up.

MFW 2013 Public Relations Manager, Kimpho Loka, said main activities will include a parade by the models.

“The 16 MFW 2013 models will showcase their own outfits which they have designed to showcase their creativity. As models, they have to think beyond the box and come up with some outrageous outfits,” Loka said.

Loka added that the models will also be displaying outfits, which fashion shops will have to provide on a minimum fee of K4, 000.

“So far, we have approached all the fashion shops at Game Stores and we are still reaching out to other shops across Lilongwe, Blantyre and Mzuzu.

“It’s an open parade, so we are targeting all shops to give them an opportunity to reach out to the people out there and get them showcased so that people appreciate the outfits when they are on someone rather than on a hanger in the shop,” he explained.

Apart from the parade, there will also be live music performances by Lulu, Vitu K, Goma and Adrian.

The MFW main event is scheduled to take place from May 30 to June 3 at the Presidential Hotel in Lilongwe and will bring together both local and international designers and models.

So far, the organizers of the event, Elegant Resources in conjunction with African Dzuwa have held a number of pre-shows known as Malawi Fashion Week Nights in Lilongwe and Blantyre.

Two cocktail parties are scheduled to take place in Blantyre and Lilongwe prior to the event.

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