Model and singer Tunosiwe Mwakalinga break into male dominated industry

Tunosiwe Mwakalinga, a model and singer from Blantyre, best known as Tuno, seeks to make strides in the country’s music industry.

Tuno

At the age of 19 and a college undergraduate, the R&B/Dancehall musician is extremely brave to claim a spot in the male-saturated business that has seen many female artists tumbling on the way.

In the last decade, a number of female artists have come out to release songs that have made waves, but due to a number of factors they have failed to grow and sustain their music careers.

But the Run singer, who says she has met a lot of people who have bluntly told her she is just wasting time pursuing a music career, has a different eye, having measured the echelon with her 2016 singles. Apart from Run a song that features dancehall artist Ishan Capital, she has also released Ego and Tandiuze.

“People [have] been telling me that when it comes to music here in Malawi [it] is just a waste of time, but I believe in myself. I’m going to make it and open people’s eyes to see how important it is,” the brave singer declares in an interview with Nyasa Showbiz.

The singer-songwriter, who turns 20 in June, fearlessly states: “I’m highly wishing to be the next big female artist and to inspire and to be someone’s role model. I don’t take music as hobby.

“I was never serious in the first place because I was listening and believing what people say. Now I’ve realised that they just wanted to pull me down. I’m going to go hard and do what’s best to become who I want.”

But what really gives this rising diva the confidence that she is going to make it in a market where a lot of artists, even the preferential males, are struggling?

She replies: “Because I’m different. I have my own style and I believe in God. This gift came from God. He’s got his reasons. He can’t give me this talent to suffer with it.”

Tuno started singing in 2014 and reveals her compositions and writing are profoundly inspired by influential U.S. performers Tamar Braxton, Tamia, Beyoncé and the late Whitney Houston.

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5 thoughts on “Model and singer Tunosiwe Mwakalinga break into male dominated industry”

  1. Voice of Reason says:

    She has a good voice but she needs to be original. I watched the video and everything looks like an imitation of American pop music. Do you think people from outside Malawi will turn their heads and say, hey, listen to this great pop song from Malawi!? No, they’ll just mock our lame efforts at imitation.
    Look at Nigeria. Their music has gone international because it sounds authentically Nigerian, with a good dose of the renowned pidgin English. Go to YouTube and Watch videos of Dorobuchi, Adhadha. Watch Flavour and P Square. Dey go mix it well, well now! Ahaaa, nah dats whaa we call original ooh!
    Back to Malawi I see lots of our singers trying to sound like Americans, with their Kalibu Academy and Bambino fake accents. You may be able to capture a small market/fansbase of Area 18 and Chitawira teenagers but you won’t be able to break into the regional and international market and be able to sell a million copies. Even Tay Grin, he has a few teenage fans but I’d bet no foreigner would buy his album. It’s usually the same Malawians teens at home and in the diaspora. I’ve gone to his shows abroad and it’s only Malawians that attend, with a few of their foreign friends just for curiousity. He can’t pull an international crowd the way say Flavour, Hugh Masekera, Awilo Longomba could. Kansiime the Ugandan comedian is popular because she’s original and does pretend to sound Western. I can see people like Wambali and Edgar & Davis having better chances of taking Malawi music international than these others. In fact, the next time you are in South Africa, check at Mellow Moods music store at the departure lounge and tell me which Malawian CDs you’ll see. There are only 2 but I’ll not tell you the names of the artistes. That’s your assignment, but it tells you what international audiences look for.

  2. Melman says:

    Tuno is good, judging from the song and the professional video.

    The effects are also glamorous and the wardrobe – where didya get that gal!

    Kudos.

    But the article didnt state her name, where she stays, and well, a bit of family and bio stuff.

    1. manze says:

      Tell her to cover up osati zovala ma panti za ziii

  3. nkhulambe says:

    you have talent but think you need more time.work on it

  4. Koma inu zoona mwalemba apa 19 years graduate mwina poti ma university ena ndi a three months yonkha basi. Or kopopa munthuko nchito zake zimuyikire umboni.

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