In an effort to reach out to more local and international tourists in the country, owners of Tindoz d’ Afrique, a shop designed to sell and promote African art, have opened another art gallery shop at the Presidential Hotel in Lilongwe.
This comes a year after opening the first ever art gallery shop in area 10 Pacific Mall in Malawi’s administrative capital, Lilongwe.
The Co-founder of the Art Gallery Terri Mashanda said the new shop has been placed at strategic place to attract international delegates to appreciate the local arts.
“The shop is at a strategic place, meaning that more tourists be able to appreciate local arts and related items. This shop is also ideal to tourists and travelers who are always denied access to these items due to tight schedule and limited time. So, we hope to reach out to those customers,” said Mashanda.
Mashanda said they also aimed at boosting the country’s tourism sector let alone generate more forex for the country.
“When these delegates come into Malawi they will be able to appreciate the local arts right in the hotel so in return we are promoting local artist” she said.
She said since the opening of the first Art Gallery in August 2014, the response has been overwhelming.
“The response has been great mainly from expatriates who were already living in Malawi and the Malawians themselves. I am sure there are not very much into arts but I know there is a new growing need of Africa and Malawian arts” said Mashanda.
Mashanda said Tindoz d’ Afrique’s mission is to assist local artists by creating markets for their products within and beyond the borders.
“Tindoz d’ Afrique also assists with business training and counseling on how to manage their small businesses. For a business like Tindoz d’ Afrique to succeed, it needs a steady reliable supply chain from these chosen artists, so it is of mutual interest that these artists develop into viable micro enterprises.
“Tindoz de Africa gallery art is a passion from within the heart whose vision is to promote and market African art, craft and other artifacts coming from Malawians.
“It focuses on talented youth, women, and other artists whose works and talent struggle to find expression in Markets,” she said.
The official opening of the new Art gallery shop is expected to take place on September 4, where government officials, diplomats, business people and others will be in attendance.Follow and Subscribe Nyasa TV :