New Miss Malawi says ’embrace beauty pageants as platform for empowering young girls to enhance their potential ‘

Newly-crowned Miss Malawi Cecilia Khofi has called on Malawians to embrace beauty pageants as a platform for empowering the young and the beautiful to exploit their potential.

Miss Malawi ; : To be crowned Miss Malawi involves satisfying a whole range of competition requirements.

New Miss Malawi Cecilia Kofi (middle), first princess Nthanda Lizzie Manduwi (left) and second princess Yvonne Kamanga

Some of the contestants on photo shoot during boot camp

some of the contestants at the 2017 Miss Malawi event at BICC -pic by Lisa Vintulla

Khofi noted that Malawians are very sensitive to culture hence beauty contests have been viewed wrongly in the past but says what is crucial is to live within the precepts of what is acceptable, acknowledging the value of the Malawian culture while serving as Miss Malawi.

“But as a nation, we need to embrace beauty pageants as a platform for empowering the young and the beautiful to exploit their potential, to excel in their dreams as they become agents of change for their peers who often have no hope for a better future,” said Khofi in an interview published  in The Nation newspaper.

“My role is to make Malawians appreciate beauty pageants promote the girl child to develop her mind and the minds of others and I will endeavour to achieve thisduring my tenure through awareness,” she said.

Khofi said she was inspired by her mother to join the beauty contest.

“With the inspiration I got from my mother, a kind woman who is always willing to help others, I was motivated to join the Miss Malawi beauty pageant. I had desire to help others and be a role model to many young girls who struggle to find someone to look up to,” she said.

The beauty queen said when she informed her parents and family about her intentions to contest in Miss Malawi, they were “very supportive and welcomed the idea.”

She said: “Knowing the potential I have to do great things, they believed in me. They envisaged me becoming the young ambassador of Malawi and a role model to a lot of girls, hence they welcomed the idea and encouraged me to contest.”

Her role as a Miss Malawi is to appeal to society to consider the way population is exploding to the sky.

According to Dr. Jubilee Tizifa, a sociology lecturer at the University of Malawi’s Chancellor College, Miss Malawi will be able to convince her fellow youth on the consequences of overpopulation.

“As a young person, she will be attractive to her age mates and this will work to her advantage. Beauty will attract young people to listen to her,” she is quoted in the paper as saying.

Dr. Chiwoza Bandawe, a psychologist at University of Malawi’s College of Medicine and The Polytechnic asserts that it is a well calculated move to entrust Miss Malawi the responsibility of preaching the gospel of overpopulation to society as most youths will listen to her rather than elderly people.

“Young people tend to listen to each other. They always identify with one another and that’s where the advantage of Miss Malawi lies,” says the psychologist.

 

“It is this centre of beauty that human beings by their nature, crave to be,” he argues.

Khofi told the paper that she is currently working with the Ministry of Health [MoH] at Blantyre District Health Office [DHO] and that she is also a human rights activist working with several organisations in fighting against gender-based violence and human trafficking,.

She is a graduate of University of Malawi  with a Bachelor of Science degree in nutrition.

 

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5 thoughts on “New Miss Malawi says ’embrace beauty pageants as platform for empowering young girls to enhance their potential ‘”

  1. Zinenani Zoona says:

    Her CV at CHANCO was in tarters. Most of those participants are loose girls. They say only those who have kids should enter. Maybe they should say only certified virgins. NOT OTOPATOPA ngati awa.

  2. KWITANDA says:

    A BALE, CONCEPT OF BEAUTY QUEEN IS NOT MALAWIAN BUT COPIED FROM OUR COLONIAL MASTERS. THE RULES OF THE GAME ENTAILS DISPLAYING THE GIRLS BODY IN A WAY THAT JUDGES APPRECIATE THEIR BEAUTY FOUNDATIONS TO THE FULLEST AS MUCH AS THEY CAN SEE ON THEM WHICH CAN NOT BE POSSIBLE WHILE IN A NATIONAL WARE ZILUNDU!!!! THE BEST SOLUTION IS TO BAN THOSE COMPETETIONS COZ THEY ARE NOT IN CONFORMITY AND AN EMBARASSMENT TO OUR CULTURES. INU MUYAMBITSE YANU ADZIKASANKHA ANANKUNGWI OR ANGALIBA MUCHIPINDA CHOMATA NKUNGOTIUZA KUTI NA ZILI NDI UYU NUMBER WANI NDI AMENEYU……..USILU OZOLOWERA KUCHITA ZINTHU MOBISA BASI….DZIMITIMA DZA UMFITI MPAKA LITI….MOVE WITH TIMES KIKIKIKIKI

  3. Peter says:

    Very shameful to the organisers of the beauty Queen contest!!!! A necked Queen???????!!!!!!!! Interesting!!

  4. Banda says:

    Is there no any other way of doing miss Malawi rather than exposing body parts?

  5. John Black says:

    A role model of a girl in swim suit making herself available for the “male gaze” is not going to help these girls reach their potential.

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