Nyasa Times clocks 7 years, reaches over 20 million readership

Leading online news website on Malawi, Nyasa Times, has clocked seven years since its inception and its management has expressed profound gratitude to its readers for the support.

“It doesn’t look far since we launched the online publication. The Nyasa Times readers have been wonderful and the publication in 2013 experienced an upsurge of visitors to the online publication rocketing to over 20 million.

Nyasa Times readers were brilliant in 2013 and we can’t thank them enough. The readership grew to 20,434,936 visitors who accessed 64,854,663 pages whilst spending an average 07.32 minutes on site. The year also saw our unique visitors growing by 12.19% which is phenomenal.nyasa times

“Malawi internet access is ever rising as evidenced in the number of visitors to Nyasatimes.com. There were 586,055 new visitors representing an increase of 31.22% of the overall classified visitors of 6, 274, 590,” said Edgar Chibaka, Chief Executive Officer of the publication in a statement celebrating the achievement.

Nyasa Times website ranked the 5th most visited website in Malawi  – measured by Alexa.com, a global leader in website ranking – counts among the top 15 countries as follows: Nyasa Times are: Malawi, United States, United Kingdom, South Africa, Japan, Germany, Australia, India, Kenya, Ireland, Zambia, Botswana, Tanzania, Canada, and Zimbabwe.

The other countries are showing where the Nyasa Times readers are mainly from since the 20 million visitors are not just based in Malawi but globally.

The publication is fifth most visited in Malawi behind search engines such as Google, Yahoo, MNS and social media platform Facebook.

Editorial Director, Thom Chiumia, said: “That we have learnt a lot from our readers and they are the first to raise corrections if we make mistakes because they (readers) understand they are here to interact with the editorial board.

“I just hope that the business community will understand the great opportunity presented to them for advertising and publicity. At Nyasa Times, we deliver not just news but also positive results for our advertising customers by reaching out over 20 million people in a year.”

Chiumia further praised the journalists and contributors for a great job done over the seven years.

“It has not been easy with the political threats that we receive all the times but we understand that Nyasa Times is an investment in democracy and Malawians who are the stakeholders need to reap the benefits.”

He added: “We will not abandon Malawians. We will not walk away from democracy. We live in Nyasa Times.”

Among the plans in the offing is the launch of Nyasa Times Multimedia in the coming months which will see an Internet based radio station, among other innovations.

Nyasa Times is managed in UK where the editorial team is based and Malawi where its “army” of reporters gather news 24/7.

The online publication also utilise services of opinion makers around the globe.

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