A new beauty pageant for male and female categories is to be launched in London this Saturday evening with 10 contestants – five men and five women – called Face of Malawi UK.
Organisers have said the winner of the contest will walk away with a car as a first prize.
The event is at Stratford Town Hall in Stratford, London on the 5th of December: Address 29 Broadway, London E15.
Among the contestants is former Miss Malawi UK Rose Mmangisa and other girls are Lucy Kumire, Cherry Matemba and Mudiwa Pwadyra.
The male contestants include Tamanda Mtumbula, Enock Sankhulani Banda, Mphatso Mataka, Stephen Manja and Gift Kalua.
Beauty Phekani and Sheila Banda Tobie; founders of the contest, told Nyasa Times that while they appreciate that, beauty is still one of the most highly valued characteristics a woman can possess; they will involve men to show the beautiful face of Malawi with an objective of charitable works.
They say beauty competitions in these modern days are not only about picking the prettiest girl but it is about so much more than that.
“Pageants have really moved on, it is now about who the girls are inside rather than looking at them just physically. And the boys also have the beauty that they can be ambassadors for Face of Malawi UK,” said Phekani.
She said Face of Malawi UK is evolving to a charity organisation and would use the title holders to carry its activities in Malawi.
The organisers said their contest will be “more progressive” and a departure of the traditional beauty pageant stereotypes.
Among the judges is former Miss Malawi Alexina Phiri.Follow and Subscribe Nyasa TV :