Telekom Networks Malawi (TNM) Limited on Friday hit the finale of Super Leagues football clubs’ Sapota Mapeto promotion, which was designed to help clubs generate extra revenue.
The promotion, which was launched in June last year has, for the past six months, clubs pocketing extra revenue with support of their respective followers through SMSs with Big Bullets Football Club emerging as the biggest beneficiary.
Speaking during the final draw in Blantyre, TNM Head of Marketing, Subhuzo Ngwenya said the competition amassed a total of 603982 SMSs with a total of K12,682,622 given out to clubs.
Big Bullets pocketed K5,985,693 in total while Mighty Wanderers got K4,853,457 with Silver Strikers on third position with K1,288,602.
Ngwenya said that out of each SMS at K30, 70 percent (K21) went to clubs, 25 percent (K7.5) was for the content provider, Click Enterprise while 5 percent (K1.50) was for the TNM.
“The competition was meant to engage supporters and involve them on how the league is run; but also its one way of giving them opportunity to support their respective teams generating extra revenue. Through the SMS, supporters played Trivia-answering set of questions-allowing them to win various prizes including 42’ Flat Screen LG Tv,” explained Ngwenya.
He added: “Sapota Mapeto witnessed a total of 88,150 football fans participating in the competition, and based on figures, Big Bullets supporters were 42,326, Nomads 33,554 and Silver Strikers 8,336 while Evirom 99”.
He however bemoaned the decline in number of supporters participating in the last month of the competition (December) that reduced the total revenue teams pocketed with Big Bullets getting K336,735, Nomads got K289,779, Silver Strikers K52,185 while Epac FC got the lowest K210.
Super League of Malawi (Sulom) General Secretary, Williams Banda hailed TNM for its effort to help teams generate extra revenue.
He however, urged teams as well as the competition’s organisers to improve on some of the noted shortfalls.
Apart from winning 42’ Flat Screen LG Tv, other lucky supporters got five hand-sets, five hand radios and 16 footballs as consolation prizes.Follow and Subscribe Nyasa TV :