Carlsberg launches ‘My Country, My Carlsberg’ promo: To give away tickets for Malawi-Algeria match

Carlsberg Malawi has  launched the ‘my country my Carlsberg’ promotionac, in selected outlets, in the Southern Region which promises to reward Carlsberg consumers with tickets foe a Malawi against Algeria  Africa Cup of Nations qualifiers encounter on October 10 at Kamuzu Stadium in Blantyre.

Senior Flames players were present....Photo Jeromy Kadewere
Senior Flames players were present….Photo Jeromy Kadewere
Carlsberg the official sponsor of Flames...Photo Jeromy Kadewere
Carlsberg the official sponsor of Flames…Photo Jeromy Kadewere
Carlsberg Malawi officials ...Photo Jeromy Kadewere
Carlsberg Malawi officials …Photo Jeromy Kadewere

The revelation of the launch was made by the brewery’s Brands Manager (alcoholic) Twikale Chirwa on Wednesday at Football Association of Malawi offices in Chiwembe.

Chirwa said the activation will take place in selected beer selling outlets in Southern Region on Wednesday’s and weekends.

The activation runs from 26 September to 9 October 2014.

“The Malawi national team is our national pride and national treasure and like the brand Carlsberg, an icon in Malawi. This is why as the official beer of the Malawi national team Carlsberg gives its consumer this opportunity, drawing Flames fans to the game,” said Chirwa.

Chirwa said as the official beer of the Malawi national team, Carlsberg takes its place together with Malawians, as a number one supporter and fan of the Flames.

“Through my country my Carlsberg we provide an opportunity for fans to get behind our national pride, and support the Flames in the upcoming Malawi vs Algeria game,” Twikale said.

Chirwa said that Carlsberg has partnered with Zodiak Broadcasting Service, who will broadcast the match ticket trade promotion live, to create awareness of the activations and where they are taking place.

Twikale Chirwa announcing the launch of My Country, My Carlsberg...Photo Jeromy Kadewere
Twikale Chirwa announcing the launch of My Country, My Carlsberg…Photo Jeromy Kadewere

“Carlsberg consumers enjoying stout also have an opportunity to win match tickets,” said Chirwa, adding that including stout consumers widens the opportunity for winning match tickets.

Carlsberg Malawi is the official sponsor of Malawi national team.

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8 years ago

The joursey is really our flag,its beautiful & i love it.but give the boys/players green sockses to complete our colors.Viva Flames

Arthur G.M. Mtambo
8 years ago


8 years ago

We applaud you Carlsberg! we hope other corporate world will emulate your example in sponsoring football.

8 years ago

This is a very STUPID slogan because that’s what “Tasker” says in Kenya. There is no originality in the slogan. Mwatha nzeru!!!!

Mbolo Sidwala
Mbolo Sidwala
8 years ago

Tamva, but I have the following observations: 1. Dont say “the official beer for Malawi national football team” (have seen one such advert in Ntcheu), this means ma player azingokhalira kubibida carlsburg and fail to deliver on the pitch. Nanga si masponsors alipo! Better if you say “the official sponsor of the Malawi national football team” 2. Chi jersey chimene amavala pakali pano pa home sichabwino, its dull. It doesnt match well with the brighter ones fans put on in the stands. Kungoti osauka alibe mawu, or beggers cannot be choosers abale! Simungaguleko ngati ija imavala Liverpool ku Mangalande m’mbuyomu… Read more »

Chiswa choli
Chiswa choli
8 years ago
Reply to  Mbolo Sidwala

Unamva kuti akati official beer ndekuti adziwapatsa ma player mowa mbuli iwe eti.

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