Carlsberg Malawi launches English Premier League promo
Carlsberg Malawi has launched the English Premier League promotion that will see customers going away with different prizes.
Speaking in Lilongwe during the launch, Carlsberg Senior Brands Manager Twikale Chirwa said the league activation will be held through the country’s leading shops.
“Our customers should not be left behind. The league has a larger following in the country and we felt it wise that they too, should benefit from this gesture,” he said.
Chirwa said among other prizes, customers will have a chance to win jerseys of four top teams such as Arsenal, Chelsea, Manchester United and Liverpool.
“We would like to activate and excite the market throughout the season. We want our customers to reap for always being there for us,” said Chirwa.
Locally, Carlsberg sponsors Copa Coca Cola at the grassroot level, Carlsberg Cup and the national football team, the Flames.
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