Castel Malawi re-launches Sobo Squash

Castel Malawi Group, a leading producer and distributor of alcoholic and non-alcoholic beverages in Malawi has finally bowed down to pressure as they bring back on the market the famous  Sobo Orange Squash.

Castel Malawi brings back Sobo

The product was launched on Thursday December 12 2019 at Amaryllis Hotel in Blantyre.

Speaking at the function, Castel Malawi Managing Director Horve Milhade said he is delighted that the product is finally back on the market.

“I have to assume that our obsession every single day is to bring happiness to our customers,” said Milhade.

However, Milhade admitted his company has been facing numerous challenges including increased production costs, tax issues, and mismanagement among others.

“We had an environment which cost us quite a lot and I don’t want to talk long about the tax issue. Business need to have a total friendly environment to grow and make people happy,” said Catel Group boss

According to Milhade, his ambition is ‘to recover and continue developing the company’.

“We will be there for you; for the family, for the kids, for the people and every single family not only in Malawi but everywhere. We will put this magic brand” he said.

He therefore called upon all Malawians to flock down to various super markets to purchase the ‘genuine’ SOBO squash they used to previously enjoy.

“This is the original recipe, the one you loved. You missed it and here we are again” he added.

Speaking on behalf of Malawi government, Minister of Trade, Industry and Tourism Salim Bagus hailed Castel Malawi for responding positively to the call of Malawians in bringing back Sobo squash.

He therefore pledged government support to Castel Malawi and other manufacturers’ in order to jointly boost the economy of the country.

Castel Malawi Limited was formerly known as Carlsberg Malawi.

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Che Wanimiliyoni
Che Wanimiliyoni
2 years ago

Where is Kuche Kuche? If you don’t want to produce it then sell the trademark to another company because Malawian alcoholics were in love with it.

Opportunist
Opportunist
2 years ago

Welcome back.I have tasted,very nine.I stopped taking anything that needed dilutation.Mwamwesa anthu mimuwawani mmakwalalamu.Osamachita chibwana

MASO ENA
MASO ENA
2 years ago

BOMA LIKUFUNA CASTEL IZILIPILA MISONKHO YOMWE CARLSBERG WAS EXEMPTED FROM (NOT A BAD IDEA, KOMA ZIZILOWA THUMBA LAKE LITI?). CASTEL KUTENGERA KUTI INALOWA CHOKOLO CHA CARLSBERG SIKUGWIRIZANA NDI MFUNDO IMENEYI, IZI ZAPANGITSA KUTI DPP IWUZE CASTEL KUTI IZINGOLIPIRA THEKA LA MISONKHOYO KU CHIPANI ZOMWENSO NDI NYASA ZAKANIDWA NDI CASTEL, NKHANIYO IKUTERO!!

Nematodes
2 years ago

No mercy. Its business.

Bingiza
Bingiza
2 years ago

Koma mwatimwetsa zosamwa anthu inu. Musazachokenso.

Gokwe
Gokwe
2 years ago

Goooood we have been taking fake sobo since you left making sobo

Gokwe
Gokwe
2 years ago

Goooood we were drinking fake sobo za nyika.

SAUNDERS
SAUNDERS
2 years ago

This is a very good development for our Country. Due to the non availability of SOBO squash on our Market we have been a dumping country for MAZOE and another Squash from Zimbabwe. We are actually exporting Jobs to Zimbabwe. We need our Government to support our Industries, the missing of SOBO created a big vacuum for those who got so used to our SOBO and our Tax system should not favour imported products. Our Tax system is not attractive or the Manufacturer is trying to play games to undermine our system

Kingsley Kapalamu;
Kingsley Kapalamu;
2 years ago

Hope you will live to your word ,doubtful though!!

Rashied ismael
Rashied ismael
2 years ago

Same of us we are Muslim so please we need to make sure that our children our parent’s are save from alcohol, when there are selling those alcohol bottles of they must make sure that they don’t mix with normal ad that we will cause problems, to our parents who don’t read to distinguish between alcohol and nomal species in small shops

Uyo
Uyo
2 years ago
Reply to  Rashied ismael

You’re not making sense you fool. What is it exactly that you are trying to say.

Pewani
Pewani
2 years ago
Reply to  Rashied ismael

Go back to school please.

kumbukanichipanda
2 years ago

i hope that the superb taste which we used to enjoy hasnt been compromised

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