Chibuku Products Limited (CPL) and Malawi Revenue Authority (MRA) Friday destroyed 910 cases of Chibuku beer worth K3 million which the latter confiscated from traders who smuggled it from neighbouring Zambia.
Speaking during the destruction ceremony at Chibuku company premises in Lilongwe, CPL Country Manager Kon Scohtlz hailed the revenue collection body for its tough stance on smuggled goods.
The smuggled Chibuku Super opaque beer was confiscated from traders in Lilongwe, Kasungu and Mchinji districts.
“This is exciting news because we know that we have support from MRA and we commend them for their initiative to confiscate these products,” Scohtlz said.
He said MRA’s gesture shows that it is geared to promote local industry.
“The smuggled Chibuku product is affecting our business and it is an infringement on our local brand because customers fail to differentiate between the local and the smuggled beer,” he said.
CPL Operations Manager for Lilongwe Balter Chunga said the company has been failing to meet its sales target due to the smuggled Chibuku.
“The fact that there is another beer that is similar to ours on the market, is affecting our sales and we have a target when we are producing the product. As such, we are not able to meet this target,” Chunga said.
He said the smuggled product does not only affect sales but also employment levels in the company.
“If we sales are less, it means we have to employ few people,” Chunga said.