Joy Media Group will soon launch a fully digitalized television station which has already started beaming and employed over 60 Malawians in different fields.
According to sources, Joy Media Group which is owned by the family of the former president Bakili Muluzi is one of the first television stations to transmit through digital.
Malawi like most of the African countries is racing against the deadline of June 2015 to move away from analog broadcasting to digital which is popularly k own as digital migration.
“We are excited to be pioneers in digital television in Malawi boasting of modern equipment and full HD cameras,” said one of the directors.
“Those that have already watched the picture on Joy Television have confessed that it is of international quality and a true reflection of massive investment. Joy can best be described as revolution in the television industry in Malawi,” he said.
Apart from giving viewers an exciting picture and content, Joy Media Group is also providing employment opportunity to Malawian professionals especially the youth.
Said the source: “If you go to Joy Television, you will discover that most of the key position holders are young professionals. These young professionals have been challenged to take the television station from its infancy to glory.”
The television which has been on air for the past three weeks was only playing music as they were testing the equipment and signal. From last week, the TV has been beaming some programmes.
Joy Station Manager, Lloyd Zawanda said they will roll out TV transmission and continue broadcasting their programmes with “ new digital equipments.”
In 2007, the Malawi government through the Malawi Communications Regulatory Authority (MACRA) removed broadcasting equipment from Mpingwe Hill, a few months after Joy-TV went live, claiming that the operator had no licence contrary to Joy Management who insisted that they radio licence had an extension that also allowed them to operate a TV station.
MACRA rewarded Joy TV the licence in 2012.
Public television and private radio stations only began broadcasting in Malawi in 1999, five years after the first democratic elections.