A new partnership between Just Trading Scotland (JTS) the social enterprise working with Malawi’s smallholder farmers and Cotswold Fayre, a leading fine food distribution company will see Kilombero rice become available to thousands of fine food shop retailers across the United Kingdom.
The partnership announcement was made at the London fine food trade show hosted by Cotswold Fayre, where hundreds of food buyers got to see the new Kilombero rice brand for the first time, with many new retailers showing their support by placing orders for Malawi’s smallholder grown premium rice brand.
Malawi High Commissioner to the UK, Kena Mphonda witnessed the announcement in London of the new partnership to bring Malawi’s own Kilombero Rice to London and the entire UK market.
The High Commissioner said Malawi Government appreciates JTS efforts to promote Malawi products that empower the rural communities.
“The quality of branding of this world rare and tasty rice and launching it to the prime London markets through Cotswold Fayre at this particular time when Malawi is looking to diversify and increase its exports, compliments our overall development agenda,” said Mphonda.
He said Malawi mission in London is looking forward to “increased partnership in introducing more Malawian products through JTS, to the UK market.”
In his remarks, Just Trading Scotland’s Malcolm Shannon said bringing Kilombero rice to London was the next step for JTS to introduce Malawi’s wonderful Kilombero rice to more customers in the UK.
“We are pleased to be working with Cotswold Fayre which will see Kilombero rice on shelves next to the very best in fine food.
“We are very pleased that our work, based on fair trade and partnership principles, with our friends in Malawi has led to such a good product and we are confident the future is looking much brighter for Malawian smallholder farmers when British customers discover how great Malawian produce can be,” Shannon said.
According to a statement made available to Nyasa Times, JTS, working with world renowned design firm Graven Images will rebrand and re-launch Kilombero rice in new superior quality packages to improve its market appeal in the UK.