Malawi designer Alfonso named FDH bank brand ambassador – paper

London based Phylis Chipojola posing  in Lilly Alfonso's dress
London based Phyllis Chipojola posing in Lilly Alfonso’s dress
Lilly Alfonso: FDH bank brand ambassador
Lilly Alfonso: FDH bank brand ambassador

FDH bank has appointed Malawi’s celebrated fashion designer Lilly Alfonso as its brand ambassador, a newspaper reported on Thursday.

The bank’s Marketing Officer Kamihela Ng’ombe told The Nation that Alfonso is a fashion designer who has evolved over a number of years to come up with one of the top fashion labels in Malawi, LA Designs born out of pure passion and determination.

Alfonso is Malawi’s first clothes designer to attend Africa Fashion Week London a fete she will repeat this August. She will also make a maiden appearance at the African New York Fashion Week in the US in July this year.

FDH bank’s Marketing Officer said Alfonso “shall be representing our brand internationally, in particular promoting our recently launched FCDA Diaspora Account targeting all Malawians residing outside of the country, wishing to remit funds and transact within Malawi remotely and at minimal costs.”

Alfonso confirmed  to the paper that “I am now the brand ambassador of FDH bank.”

She said:”I am humbled with the trust FDH has shown in me to make me their brand ambassador out of many equally good designers in the country. This support will push me to greater heights as I and others strive to take Malawi on the international designing map. The good thing is the agreement both benefits me and the bank.”

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