Malawi Fashion Week 2013 designers selected

Malawi Fashion Week, which is expected to attract local and international designers, will be showing for the first time at Umodzi Park, President’s Hotel Arena in Lilongwe from May 30 to June 03.

Over the weekend, organisers Elegant Resources by ArianaLouise and African Dzuwa conducted auditions at Crossroads Hotel in the capital city where judges selected 13 designers to showcase this year.

According to MFW Public Relations desk, out of the 53 designers that registered, 21 designers came for auditioned and showcased 10 outfits each, as per requirement. The outfits selected will be on the runway during the four-day event.

Apart from the 13, there are seven designers from Botswana, Ghana, Nigeria and Zambia did not make it to the auditions but are expected to send their outfits this week and will be reviewed by the judges.

Some of the designers after auditions
Some of the designers after auditions

The MFW team has also said the designers who came for auditions but were not selected will be accorded an opportunity to showcase up to three outfits during this the 2013 MFW event.

The organizers have since said they are pleased with the creative and dedicated designers who came to the auditions to be part of the historic event.

“Their coming to auditions is a stepping stone to bigger and better things to come as we work together in growing the Malawi Fashion Industry.

“We recommend fashion designers in Malawi to take this [fashion designing] as a career not a hobby, so they have to invest time, dedication and resources,” reads a statement from MFW PR desk made available to Nyasa Times.

Meanwhile, the MFW organisers have lined up a number of pre-events to hype up the 2013 fashion week.

“We are calling [these] Malawi Fashion Week Nights and we will have six events, three in Lilongwe and three in Blantyre.”

The first two are on this weekend, in Lilongwe on Friday, 29 March, at the Living Room next to Zanzi and then in Blantyre at Club Lucky Lucianos on Saturday, 30th March.

“There will be lots of exciting activities, with performances by Lulu at both shows. People have to dress to impress because there will be Fashion Police everywhere. Those who will commit fashion crimes will be taken captive and be charged K200 to be set free.”

The organisers have also said there will be a package of surprises with competitions through the nights, raffle draws to be included.

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