The first ever Malawi Tourism Expo, dubbed “Takulandirani” has started in the Capital City, Lilongwe at Bingu International Convention Centre and will run for three days aimed at promoting Malawi as a tourist destination for both local and international tourists.
The first two days of the Expo which has attracted over 70 exhibitors from Malawi, South Africa, Zambia and Zimbabwe who are showcasing various tourism and tourism related products as well as 30 regional and international buyers and the medi, are scheduled for closed businesses and on the third day it will be opened to the public.
According to the programme, the Wednesday business started with workshops for Market Tips and Tricks for Tourism SME’s to Access International Market and Harnessing ICT to Promote Tourism Among SMEs.
The afternoon session will have a workshop on Cultural Heritage and Tourism in Malawi – opportunities.
The Minister of Industry, Trade and Tourism, Henry Mussa visited the pavilions to appreciate the situation.
Local and International exhibitors have mounted pavilions to showcase what they are doing in the tourism industry.
The official opening of the International Tourism Expo is scheduled to take place at 4:30pm and the Minister expected to address the gathering at Auditorium at BICC.
The mood has so far shown that Malawi is set to host the Expo and to provide platform to showcase its potential in the Industry.
Government of Malawi and South Africa are expected to sign an agreement on cooperation in the field of tourism on Thursday.
On Thursday, Expo will host the Malawi Night (Takulandirani) reception at Sunbird Capital from 6 pm.