Nde’feyo Entertainment has lined up a build-up to the Urban Music Party (UMP) festival in July with a series of shows to t raise the bill and swag for the return version of UMP.
From this Saturday May 4, there will be activities in the major cities of the country, including UMP Malawi music nights where DJ’s will be playing strictly Malawian urban music coupled with live performances by top local urban musicians, according to Nde’feyo’s Media and Mobile VAS Manager, Maurice Nkawihe.
The first ‘UMP Night’ will take place on May 4, 2013 at Blue Elephant with performances by celebrated urban artists Blakjak, Armstrong, GD, Nesnes and Gwamba.
“To make it more exciting, exceptional and animated, there will be a two-hour exclusive local music play, particularly urban, just to underpin playing of Malawi’s own music in clubs, social-gathering and on radios, consequently promoting artists and their music.
“The idea is spawned from the fact that, unlike other territories, Malawian music, as noted by UMP organizing team, is not given much play in clubs and other social avenues. This is not necessarily lack of quality but of attitude towards it, and lack of support for local talent,” said Nkawihe on Tuesday.
“Increasing rates of urbanization in Malawi coupled with globalization has provided many Malawians, especially of younger generation, with exposure to different cultures and global trends, which are mainly influenced by western lifestyles. It is important for developmental reasons to keep track of global drifts in all areas of human endeavor.
“It is with this in mind that the UMP Festival was born. It is for Malawians and by Malawians but with a realization that we are part and parcel of a global movement. We need to promote Malawi urban arts if we are to compete on a global level,” Nkawihe sai, adding: “Who else can do it apart from Malawians themselves?”
He said dates for other UMP Nights to be held in Lilongwe, Zalewa roadblock and Mzuzu just before the UMP main festival will be announced later
Mkawihe said Nd’e feyo’s mission is to celebrate and promote Malawian arts and culture contributing to the country’s socioeconomic growth.
Meanwhile, Nde’feyo says plans are underway to turn the initiative into a trust.