The Africa Cup of Nations qualifier between Malawi and the Comoros at Bingu National Stadium (BNS) in Lilongwe on Saturday raised a gross revenue of MK20,058,895.
According to Football Association of Malawi (Fam) Commercial & Marketing Director Limbani Cliff Matola, total direct expenses were at K5,091,270 catering for payment for the police, stewards, first aid, ticket printing, VIP protocol and ground workers.
Matola said: “The net revenue of K14.9 million has been shared as follows; 25% as ground levy (BNS) at K3,741,906, 5% to Sports Council at K748,381, 70% to FAM at K10,477, 381.”
He said there is some significant growth of revenue comparing to the game between Malawi and Madagascar in the African Nations Championship (CHAN) which grossed K14.9 million.
“The reforms we are currently pursuing regarding ticketing and gate management system are bearing fruits,” Matola said. “We also intensified fans mobilization and creating awareness of the game through different platforms.
“The partnerships with TNM and Airtel on e-ticketing has proven to be very crucial and strategic as in addition to enhancing e-ticketing solution they are also helping hyping up publicity through mass text messages and social media marketing.
“The continued proffesional cash management by FDH Bank continues to give great rewards. This is greatly consolidating positive image and good will of the game. We are beginning to attract upper class patronage of fans into the stadium.
“It was a delightful and pleasant sight to see CEOs, NGO leaders, business and government executives patronizing the match and patriotically supporting and cheering on the Flames.
“In fact, the whole West wing of the Corporate Boxes was sold out with convincing overflow to the East Side. With the Flames win we anticipate growing confidence and more patronage in the subsequent matches. The future looks very promising,” he said.
Fam adopted advance e-tickering in order to control money leakages through fraud and manipulations and the system worked successfully for the Airtel Top 8 Cup final between Mighty Be Forward Wanderers and Silver Strikers also at BNS a forrnight ago.
For the game against Comoros, the football governing body also used TNM, who are the country’s Super League sponsors, using the comapny’s e-wallet, Mpamba.
Fam also introduced tamper evident security holograms that helps the association to expose the match day tickets longer on the market without fear of counterfeits and that those who try to forge the tickets are being apprehended.