Youngsters from Area 25 in Lilongwe, known as Sungununu crew, have become icons in their own right after introducing a fashion line called Miyambi wear.
The musical trio, comprising Essim, Gowa and Janta, named the fashion line Miyambi as a way of conserving and promoting culture through language.
“We do our music in vernacular language, dominating with proverbs (Miyambi) and old words which are starting to disappear, as a way of promoting our culture. We named our type of music Miyambi Hip Hop, from which the name of the clothing line derives,” Essim said.
Essim added that the fashion line got its first impression in the year 2010, after a T-shirt of such a kind appeared in a music video known as Dobadoba.
“When I designed and printed the first Miyambi wear T-shirt in 2010, which I wore in a music video known as Dobadoba, a lot of people liked the T-shirt and wanted to have a copy. This made us start thinking more about creating a clothing line,” said Essim.
Since its introduction in the country, the Miyambi fashion line seems to be blossoming with the positive response from people all over Malawi.
The price of the T-shirts ranges from K2500 to K5000 depending on the type, design and color.
Apart from T-shirts, the crew promises far more as there are currently working with producers like Q’ Malewezi, thegrand master, and award-winning producer of the year Dominant. In doing so they hope to boost their music, while maintaining their style of creating an identity for Malawian urban music throughout the African continent and the whole world.
“Because most Malawians are less patriotic of their country, we are forced to fuse our music with Western types of music to get their interest,” concluded Essim.
Sungununu hopes to see a Malawi with better appreciation for Miyambi fashion line, a county with more designers in the industry.