Minister of Trade and Industry, Joseph Mwanamveka has urged Malawians to embrace local products for the enhancement and growth of the economy.
He said this on Tuesday in Lilongwe after briefing the press of the launch of Buy Malawian, Build Malawi Strategy by President Professor Peter Mutharika on 18 March at the Bingu International Conference Centre (BICC).
Mwanamveka said it is unfortunate that most Malawians prefer to buy foreign goods rather than local ones.
“We would like to change the mindset of the people of not buying local goods, in the Buy Malawian, build Malawi Strategy we have managed to analyse some of the challenges why Malawians do not buy their own locally made products.
“Some of the reasons include pricing, lack of quality products, lack of access to markets and less production, therefore, we intend to enhance manufacturing, value addition, increase exportation of the Malawian goods and replacement of the importation goods on the market to help in promotion of the local goods,” said Mwanamveka.
According to Mwanamveka, if Malawians promote their own products, it means that demand, production and employment will increase.
He added that it is the wish of the Government to see increased production of local goods for exportation and less importation of goods hence the promotion of increased production of Agricultural products.
Mwanamveka also said that the strategy has come about after reviewing the Best Malawian Campaign which was launched in 2009, which has however not born any positive fruits since its launch.
The Buy Malawian, Build Malawi Strategy mainly aims at communicating to the public the benefits of buying local products.