Rebranded Model of the Year sets for showdown

Blantyre Newspapers Limited (BNL) has rebranded its Model of the Year in a bid to make it more competitive and effective as a 2011 contest sets for a showdown next week Friday.

With 12 models ready to battle it out for the crown on Friday evening (March 2, 2012) at Mount Soche Hotel, the organizers have promised to make the crown more useful and beneficial to the society especially the girl child.

Unlike in the past where the crowned queen would initiate own projects, BNL under its subsidiary Timescom formerly Dzuka Advertising Agency, would take full responsibility of all activities associated with the crown.

“Apart from the crowned queen being a model for a girl child, we want to give it more meaning and make it more successful than before. We will develop a working schedule for the winner and set up an office for her. In a nutshell we are taking full management of the crown,” explained Janet Kulemeka,  Timescom Business Development Consultant.

Kulemeka said starting this year, the crowned queen would be an ambassador for various projects including cancer awareness, child rights, anti-malaria projects as well as Go Green-Global warming-initiative.

“She will be connected to various institutions working in such fields to help them reach the intended audiences. We want her to play that role of helping the society in fighting various problems they are facing.

Reigning Model of the Year Gladys Kumbatira

“We are looking at making the crown being a role model to the girl child. To help address issues of teenage pregnancies, issues of HIV and Aids. We are not looking for miss universe or a beauty queen, no, but somebody who can help to tell a story and problems affecting a girl child and the society at large and provide solutions to address them,” Kulemeka added.

Currently, according to Kulemeka the selected 12 models were asked to research more on issues of cancer, child rights, anti-malaria and global warming in order to acquaint themselves before taking over the office.

“We expect her to have knowledge on the projects she is to run and we asked them to research more on the raised topics so that we will not have a burden with the winner in setting up the projects for her,” she said.

The 12 contestants were selected from 52 applicants who were later trimmed to 26 before the final selection. According to Kulemeka, they were selected based on availability, presentation skills as well as commitment.

“This is a 2011 contest and we are expecting to have 2012 pageantry by the end of this year. Apart from money, we are also working on making the package for the winner more attractive, we are currently in talks with various companies for sponsorship,” she added.

The show is expected to be spiced up by performances by Elements Dancers, currently dance-hall maestro Blakjak, lady singer Rina, Nthumwi Pixy and Renegade.

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