Standard Bank’s Mlimi Alirenji promotion exceeds expectation

As Standard Bank’s Mlimi Alirenji Promotion draws closer to a finale there has been an overwhelming response which has exceeded the bank’s expectation at the beginning of the draw.

Times Group reporter Faith Kamtambe(C) conducting a draw  as Kazima(R) and Bank's marketing officer Brian Mungomo (L)look on.
Times Group reporter Faith Kamtambe(C) conducting a draw as Kazima(R) and Bank’s marketing officer Brian Mungomo (L)look on.

This was revealed by the Bank’s Sales Head (Global Markets) Gray Kazima during the 7th draw of the promotion on Tuesday at Standard Bank Head Office in Lilongwe.

The  7th draw meant that Mlimi Alirenji  promotion now remains with the final draw which will see Standard Bank giving away a tractor valued at K16 million to one lucky tobacco farmer.

Kazima said Standard Bank appreciates the tobacco farmers for their support in Mlimi Alirenji promotion and hopes that as the final draw is coming up more farmers will participate in the promotion.

“As Standard Bank we are satisfied beyond expectations as tobacco farmers have shown more support in the promotion. The response has exceeded what we expected  during the launch,” said Kazima.

Kazima added that at the beginning of the promotion Standard Bank targeted about 10, 000 farmers but at the moment that target has been surpassed.

Kazima also said at the moment Standard Bank is looking forward to the final draw.

“The biggest news is that we now remain with the grand draw which will be held this month on a date to be communicated. During this draw we have seen entries going up than the previous draw, it is Standard Bank’s hope that the grand final will have more entries than this,” he said.

Launched in April 2016, the promotion aims at rewarding tobacco farmers with competitive rates on their dollars, while giving them an opportunity to win farm inputs and tools to support their next season’s production.

“We are providing a higher margin on their dollar proceeds through this promotion. If a grower brings their dollars to Standard Bank, we will exchange at above-market rates so that they get more Kwacha for their dollars,” said Kazima.

In the past 12 weeks of Mlimi Alirenji Promotion, Standard Bank has given out prizes 92 farmers a fortnight, and these include hessian sacks, baling jacks, solar power banks, t-shirts and caps.To date a total of 644 tobacco farmers have won various prizes aimed to support their tobacco production.

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