Unilever Malawi launches Blueband challenge: Targets school children

Unilever Malawi will soon embark on a competition dubbed Blue Band National Growth Challenge Campaign across the country in order to raise awareness on the importance of a balanced and nutritious diet.

Wongani Vikhumbo....Photo Jeromy Kadewere
Wongani Vikhumbo: Target school pupils…Photo Jeromy Kadewere

Blue Band growth challenge...Photo Jeromy Kadewer

Part of the gathering at the launch....Photo Jeromy Kadewere.
Part of the gathering at the launch….Photo Jeromy Kadewere.

According to Unilever Customer Marketing Manager Wongani Vikhumbo the competition/ campaign will involve Blue Band growth challenge activations, quiz competition and lid collection and school activations where a team from Unilever will travel to selected schools to teach them on the importance of a balanced diet.

Speaking to journalists at the Company`s headquarters Vikhumbo said this was not purely a tactic to improve sales.

“We are trying to work with government to encourage children to eat foods that contain the 6 different groups found in foods. This is why we have chosen blue band among our many brands because it contains all the necessary food groups and is loved by kids,” she explained.

She also said the competition is mainly targeting children because once a child learns at a tender age it is hard to forget adding:”we are targeting children because once you teach something to a young mind it is rarely forgotten and we are hopeful that what the children will learn they will share with their parents. “explains Vikhumbo.

The school activation will take place from 24th September to 8th November and will involve 32 schools from Blantyre, Mzuzu, Zomba and Lilongwe and the activation has an in store element aimed at rewarding Blue Band shoppers called Blue Band Happy Hour promotion.

“This will be done in 11 selected super markets of Chipiku, Shoprite and Metro where the first 80 customers to buy 1x500g of blue band original will automatically get a loaf of bread for free,” she said.

There will also be the lid collection which is the qualifier to the national quiz which will be participated by the four  top schools.

“The four  schools that collect the highest number of lids within the first 4 weeks of activation in each city will qualify for the quiz making a total of 16 schools countrywide and each qualifying school will send a  team of 5 to the quiz competition,” said Vikhumbo.

The national quiz champion will win the grand prize of school materials valued at K1,000,000 and the runner up will get K 250,000 worth of school materials.

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7 years ago

Its a good CSR keepit up for good Malawi.

Dosani Malibuko
Dosani Malibuko
7 years ago

great tactick…..

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