Unilever Malawi launches Omo ‘fast challenge’

Unilever Malawi, maker of Omo detergent, has embarked on the Fast Challenge promotion across the country.

Omo, Malawi’s top detergent brand, removes toughest stains in just a one wash.

nilever Malawi Country Director Chikondi Ng’ombe said in an effort to bring consumers an even bigger promotion, OMO will name thousands of winners in this year’s promotion.

She said during the launch on Monday at Ryllas Hotel in Blantyre that the challenge will run on two tiers in selected stores, and through door to door activations.

Ng’ombe said shoppers stand a chance of winning instant prizes including zitenje, buckets, basins, aprons and Unilever hampers when they take part in quiz to take place in the selected stores.

She said OMO ambassadors will also be visiting 32 communities in door to door activations, to demonstrate the efficacy of OMO at removing stains and to encourage community members to take part in this challenge.

“OMO believes that dirt is good. It can be satisfying to know a child is learning and discovering new interests and hobbies each time they come home with stains all over their clothes,” she said.

Ng’ombe said at each stage of the challenge, the best perfoming consumers will progress to the ultimate stage of the Fast Action Challenge, where 500 women will compete against each other in Blantyre and Lilongwe.

“This final stage which will be called the wash-a-thon will be broadcast to millions via television “

All of the final contestants will also enjoy some live entertainment from local musicians, reinforcing Unilever beliefs that laundry moments can be brighter, more satisfying moments with OMO.