Vuwa ‘forcing’ Dairiboard for sponsorship

Nyamandi presenting medals to the senior men

Sports Minister Simon Vuwa Kaunda has for three consecutive years continued to beg Dairiboard Malawi Limited for sponsorship of track and field events and continues to do so despite the fact that the company is not responding to his impassioned requests.

Malawi is the only country in Africa that does not have a synthetic track and field events stadium and is the reason it does not host such events, according to Athletics Association of Malawi (AAM).

Dairiboard Malawi Limited has been sponsoring the country’s annual national cross country championships to the tune of MK1.5 million.

Three years ago, Raiply Malawi Limited also snubbed Vuwa’s plea for increased sponsorship of the northern region football league despite the minister’s threats that government may revoke the company’s concession licence.

The Ministry’s Principal Sports Officer Chancy Malamula unashamedly conveyed Vuwa’s fourth request to Dairiboard Malawi Limited Managing Director Theodora Nyamandi during this year’s Dairiboard Ching’ombe National Cross Country Championships held at Mzuzu Golf Club on Saturday.

“If the company is not responding it means they don’t want. But as a sponsor they must show courtesy but responding,” Malamula said in an interview.

Malamula said the minister is optimistic that his fourth request will be successful.

“Government is not ashamed to commend Dairiboard Malawi Limited for its continuous support of Athletes in Malawi although the performance of our Athletes is declining both at national and international levels,” she said.

But Nyamandi expressed ignorance of Vuwa’s requests saying her company is not an organiser but a sponsor.

“It’s up to them to propose that in writing and then we can see what we can do,” Nyamandi said.

AAM President Doctor Richard Nyirongo said his organisation is developing proposals which will be sent to different companies including Dairiboard Malawi Limited for sponsorship of track and filed events.

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