Maeve has named Be Forward Wanderers FC Star Peter Wadabwa, as its ambassador in a new campaign dubbed ‘Light has come, darkness is gone’.
Maeve Marketing Manager Tendai Chimbati, who confirmed the news, said the partnership will see the star appearing on promotional materials with the slogan “Be a real star, use solar”.
Chimbati said the high-scoring football celebrity has penned a one-year deal to promote high quality solar products which come with a two-year warranty.
“A marketing campaign for the Christmas season includes the star appearing on promotional materials with the slogan “Katswiri weniweni, amagwiritsa ntchito sola” (“Be a real star, use solar”).
“The campaign targets select districts in the southern region, and was launched at the Southern Region Football League match between Chikwawa United and Blantyre United, where Wadabwa made a guest appearance,” said Chimbati.
Speaking on the partnership, Wadabwa said that the campaign is close to his heart as it calls on Malawians to embrace the opportunities around to better their lives.
“I am glad to be working with Maeve; solar lighting can make a great difference to people across Malawi. The lights look good, save money on batteries, and keep going during a blackout and through the night,” he said.
The “Sola – Thwani Thwani” lights are available through certified Sola-Thwani Thwani.
Maeve builds fuel-efficient rocket barns for African smallholder farmers, which offer not only value for money but significant social and environmental benefits.
Apart from rocket barns Maeve also produces and promotes the usage of Chitetezo Mbaula in rural and urban areas.
Chitetezo Mbaula is a ceramic stove made from locally sourced clay and it saves one tone of wood per household per year and also has smoke reduction when cooking.Follow and Subscribe Nyasa TV :