FAM Commercial Director appeals for Flames results

Football Association of Malawi (FAM) Commercial Director Limbani Matola has appealed to Malawi national football players to bring positive results for the association to ably market the game effectively.

Matola: FAM Commercial director

Matola: FAM Commercial director


Matola, who took up the position on 1 December, said if the Flames’ poor performance could affect the effective marketing of the brand.
“I would like to stress here that marketing works better with a positive and good image of the product. If the product is not attractive it’s difficult to sell. Likewise if the results on the pitch would not be good it would make it difficult to convince sponsors,” Matola said.
“Therefore I would like to appeal to players to work hard on the pitch and produce good results.”
FAM General Secretary Suzgo Nyirenda called upon the former Malawi Broadcasting Corporation (MBC) Chief Commercial Officer to market the association through a number of commercialization drive for it be financial stable.
Nyirenda said football was a big brand that could not be too difficult to sell.
Matola’s remarks can be backed by previous experience as when the team do well more individuals and companies do come forward with sponsorship.
The team has just come from another of a disappointing outing at East and Central Africa Senior Challenge Cup held in Addis Ababa, Ethiopia in which they were booted out in the quarterfinals.
Flames participated as a guest team in which they started on a high note in group games beating Sudan 2-1 and Djibouti 3-0 but lost to South Sudan 2-0 in group matches.
The team lost 2-0 to eventual champions Uganda in the quarterfinals in which coach Ernest Mtawali was left seething for rage.

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9 thoughts on “FAM Commercial Director appeals for Flames results”

  1. Neba2009 says:

    In the game of chess we call that ‘feudal gambity’ that means you have no choice but bring results whether the flames is doing good or not. Mind you Mr Matola that the reason why they gave you the post was to market Flames that produces poor results.

  2. Mfumu ya Luntha says:

    “Football is a big brand that could not be too difficult to sale”. This is according to Suzgo Nyirenda. I find this statement or remark way too hypocritical looking at how FAM has struggled to market the game in Malawi for the past 25 years or so. Is he trying to put unnecessary pressure on the young man? There are several factors that contribute to the marketability or lack thereof of football in Malawi including : Poor macroeconomic environment which limits sponsors or potential sponsors from injecting money into football as they too are struggling. Then there is an issue of transparency and accountability at FAM. How many people would confidently inject their money into Malawi football with the lack of trust that has been been created with FAM? Talk about the Flames performance, this is dire next to nothing. Suzgo’s talk is nothing short of drivel and just shows his lack of understanding of issues.

  3. Eye Witness says:

    Manyi amene mwapanga povotera akanunkha muchotsa nokha. Ife tizipanga attend za ma club athu basi.

  4. Cocoon says:

    Nobody can support corruption, You will struggle .

  5. Mercy k says:

    Zoonadi Mr L.Matola

  6. Mercy k says:

    Zoona Mr L.Matola

  7. Wanga says:

    Tikuonelani akupatsani ndalama ndi ma affiliates ngati mumene anakupatsilani ma Vote mumatumbwa,Limbani ndi dzina lako utola

  8. kambindingu "hard & low" says:

    So why taking up the job ?

  9. Nyenyezi says:

    Cholinga akakupatsani ndalamazo muziba ndi Nyamilandu wanuyo shupiti zanu

Comments are closed.