Football Association of Malawi (FAM) Commercial Director Limbani Matola has appealed to Malawi national football players to bring positive results for the association to ably market the game effectively.
Matola, who took up the position on 1 December, said if the Flames’ poor performance could affect the effective marketing of the brand.
“I would like to stress here that marketing works better with a positive and good image of the product. If the product is not attractive it’s difficult to sell. Likewise if the results on the pitch would not be good it would make it difficult to convince sponsors,” Matola said.
“Therefore I would like to appeal to players to work hard on the pitch and produce good results.”
FAM General Secretary Suzgo Nyirenda called upon the former Malawi Broadcasting Corporation (MBC) Chief Commercial Officer to market the association through a number of commercialization drive for it be financial stable.
Nyirenda said football was a big brand that could not be too difficult to sell.
Matola’s remarks can be backed by previous experience as when the team do well more individuals and companies do come forward with sponsorship.
The team has just come from another of a disappointing outing at East and Central Africa Senior Challenge Cup held in Addis Ababa, Ethiopia in which they were booted out in the quarterfinals.
Flames participated as a guest team in which they started on a high note in group games beating Sudan 2-1 and Djibouti 3-0 but lost to South Sudan 2-0 in group matches.
The team lost 2-0 to eventual champions Uganda in the quarterfinals in which coach Ernest Mtawali was left seething for rage.