Malawi hip-hop artist Gwamba, Transformers Music confirm breaking up

Local hip-hop artist Gwamba and Transformers Music have confirmed they officially terminated their recording contract, few months after entering into agreement.

This follows Wednesday’s announcement from another music stable, Prime Time Media, disclosing they had signed the Lilongwe-based rapper on a two-year recording, promotion and booking deal.

In an exclusive interview with Nyasa Times on Thursday, the ‘Kwacha Chaser’ rapper revealed he had “signed out Transformers” before signing with Prime Time Media.

He however refused to disclose the reasons why their ‘marriage’ was brought to an end.

Said Gwamba: “The reasons could be best if I left them to me and them [Transformers Music] but the concrete reason was that they were not living up to our agreement.”

Gwamba (R) with dancehall artist Blakjak

Gwamba (R) with dancehall artist Blakjak

In a separate interview, Transformers Music co-partner Mike Chilewe Jr., while confirming the signing out, told Nyasa Times: “He said we were delaying him. He wanted his own thing, [so] we let him go”.

In September last year, Gwamba and Transformers Music signed a one-year recording deal, “renewable when both parties [were] happy to do so”.

On Wednesday, through a news statement, Prime Time Media revealed Gwamba, born Duncan Zgambo, sealed a deal with the company this week.

Among others, Prime Time Media will be responsible for financing all Gwamba projects, including music productions (audio and video); direct the creative process as well as branding, marketing and promotion of the artist.

“We’re delighted to add Gwamba to our roster, bearing in mind that he is a very talented artist who already has a name. We are here to guide and offer our technical know-how in advancing his talent,” said Prime Time Media chairperson Edward Kankhomba in the statement.

In the statement issued by proMEDIA, an independent PR consultancy contracted by Prime Time Media, Kankhomba further said that in line with his company’s mission, which is arts development and management, the firm is excited to be extending its support to the growth of the music industry in Malawi.

Said he: “We are consolidating other players’ efforts towards the development of arts in Malawi, especially up-and-coming artists. We believe we are coming in at an opportune time when there are so many sprouting artists that are in need of support.”

Prime Time Media is an established media and marketing agency that has Arts development and management as one of its core projects. It is under 10plusten Links Trust.

Under the arts development and management project, Prime Time Media does: online, out-door and press promotion, singles distribution to all media houses and clubs, manage artists’ bookings and more.

Established in 2012, the company seeks to give a facelift to the urban music in Malawi by providing modern marketing methods to reach audiences within and abroad.

The signing of Gwamba comes a few months after Prime Time Media signed another multi-talented musician namely Nesnes, a dancehall singer whose tracks, among them ‘Chidodo’ and ‘Wina Watenga’ are enjoying airplay on the local airwaves.

Gwamba, a well-known artist in the urban music circles with his popular songs, including ‘M’mesa’, ‘Kwacha Chaser’, ‘Swag Ya Chidala’ and ‘Carina Ya M’dala’, which is currently one of the most popular urban songs on the local scene, said he was “very positive” that Prime Time Media will be able to live up to their agreement.

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