Airtel Malawi, a leading mobile telecommunication company on Friday introduced a small denomination scratch card of MK40 to its customers.
The card has a product benefit of 2 minutes to talk on airtel at the rate of MK20 per minute and 4 promotional short messages (sms) to send on Airtel to be valid until the midnight on the recharge date.
The company’s Zone Branch Manager Pangani Msosa said during the launch in Lilongwe that the card would allow customers to make calls even when they are pressed economically.
“With the introduction, we hope to benefit more low-income earners and cost conscious customers to make calls to their loved ones. It’s not always that a person has money. This card will become handy when finances are low ,” he said.
He said the Yabooka MK20 has become successful on the market due to its affordability and convenience. Almost 60 per cent of the total MK20 recharging subscribers recharge more than once a day.
This has made the company introduce an upper version of MK40 to give more convinience to the subscribers, he observed.
However the introduction of the MK40 scratch card coincides with Airtel’s recently launched promotion dubbed TIPATE whose minimum entry qualification is an sms worth MK70.
Msosa explained that Airtel Malawi was first company to introduce the lowest denomination K20 scratch card and ultra-low cost handsets which have helped to give equal opportunity to low income earners especially those from rural areas to own handsets and afford airtime.
The company will continue introduce mobile telecommunications services that are tailor made to benefit the customer, he said.