Tisangalale (Let’s Celebrate) is the catch word championing Malawi’s 50 years of independence and MK50 million is at stake for the grand winner courtesy of leading mobile telecomms operator Airtel Malawi.
Raising the bar as the biggest cash prize ever on the domestic scene, Airtel’s Acting Managing Director Amadou Dina told a news conference in Lilongwe Thursday that Airtel strives to continue growing its muscle as a life changing brand hence the launch of a celebratory promotion dubbed “Tisangalale”.
“This is our unique way of celebrating Malawis golden independence anniversary with our customer base and all Malawians in general, ” said Dina adding that as a brand, Airtel strives to enrich lives by helping customers achieve their dreams.
Apart from the MK50 million ultimate cash prize, 6 people will win MK1 million cash on a weekly basis whilst 5 lucky people will be carting MK50 thousand on a daily basis.
“What an early but benefitting independence gift to our customers. It is belief that Tisangalale promotion will help lessen the economic hardships in a humble way,” observed Dina.
Meanwhile, Airtel Malawi has unveiled a new MK80 scratch card to anchor the promotion which runs until July, a month when Malawi officially attains 50 years of independence.
According to mechanics of the new promotion, the new scratch card guarantees subscribers to an automatic entry into the promotion in addition to 5 free SMSes and 2 minutes talk time on top up. Another mechanic calls on airtel customers to play SMS trivia (question and answer) by sending a keyword ’50’ to 58888.
The record MK50 million grand cash prize for Tisangalale promotion adds vigour to Airtel’s prowess against others and it comes hot on the heels barely a month after handing over a MK10 million cash prize to a Mzimba based teacher who won the grand prize of Tipate promotion.
Currently, 6 Airtel subscribers stand a chance to win a trip to watch the 2014 World Cup in Brazil via a promotion called ‘See yourself in Brazil’ which so far has seen a Blantyre based swimming pool attendant and a Lilongwe based policeman winning the first two tickets back to back.